Electronic Commerce and Page Ref

E-commerce 2013, 9e (Laudon/Traver)
Chapter 1 The Revolution Is Just Beginning

1) The growth of mobile e-commerce almost doubled from 2011 to 2012.
Answer: TRUE
Diff: 2 Page Ref: 8
AACSB: Reflective Thinking

2) Approximately 80% of adults in the United States use a social network on a daily basis.
Answer: FALSE
Diff: 2 Page Ref: 8
AACSB: Reflective Thinking

3) A company's online inventory control process is an example of e-business, as opposed to e-commerce.
Answer: TRUE
Diff: 2 Page Ref: 13
AACSB: Analytic Skills

4) Ubiquity increases cognitive energy outlays.
Answer: FALSE
Diff: 2 Page Ref: 16
AACSB: Analytic Skills

5) The fact that e-commerce is conducted on the basis of universal standards decreases market entry costs for merchants.
Answer: TRUE
Diff: 3 Page Ref: 17
AACSB: Reflective Thinking

6) Price transparency refers to the ability of merchants to segment the market into groups willing to pay different prices.
Answer: FALSE
Diff: 2 Page Ref: 18
AACSB: Reflective Thinking

7) Cost transparency refers to the ability of consumers to discover the actual costs merchants pay for products.
Answer: TRUE
Diff: 2 Page Ref: 18
AACSB: Reflective Thinking

8) Customization involves changing a delivered product or service based upon a consumer's preferences or past purchasing behavior.
Answer: TRUE
Diff: 2 Page Ref: 19
AACSB: Reflective Thinking

9) Web 2.0 describes a set of applications and technologies that encourage and rely on user- and consumer-generated interactivity and content.
Answer: TRUE
Diff: 1 Page Ref: 19
AACSB: Use of IT

10) Social e-commerce is the largest type of e-commerce.
Answer: FALSE
Diff: 1 Page Ref: 8
AACSB: Reflective Thinking

11) E-commerce as we know it today would not exist without the Internet.
Answer: TRUE
Diff: 1 Page Ref: 27
AACSB: Reflective Thinking

12) The growth of B2C e-commerce is limited