electronic media
The International Asian Research Journal 01(01): 59-65, 2013
ISSN: 2310-337X
©TIARJ Publications, 2013 www.tiarj.com ROLE OF ELECTRONIC MEDIA IN CHANGING VALUE
SYSTEM IN PAKISTAN
1
1
Zafar Ali, 2Mirza Jan and 3Syed Qamar Bukhari
PhD Scholar, Department of Mass Communication, Gomal University, D. I. Khan, Pakistan.
Email: zafaralizfr@yahoo.com
2
3
Associate professor, Department of Mass Communication, Gomal University, D. I. Khan, Pakistan.
PRO/Registrar, Department of Public Relations and Publications, University of Agriculture Faisalabad
Abstract: There are various medium of communication like electronic media, print media, internet and mobile communications. Present study focuses on electronic media and its impact on society-changing value system in Pakistan. It also tries to explore different roles and objective of electronic media in changing the society. The study measures diverse aspect of media which influence the society. Pakistan is an Islamic democratic country where media has faced numeral restriction in past eras. From last decade electronic media has got freedom in Pakistan and a large number of electronic channels are established in Pakistan. At the present time media has a powerful affect on individual’s lives. Especially electronic media reshape the masses lifestyle and promote a global culture.
Keywords: Electronic Media, Media Influence, Value System, Cultural Change, Media Impact.
I.
WHAT IS ELECTRONIC MEDIA?
Electronic Media” are those communication mediums which are based on electronic or electromechanical means of production and most often distinguished from print media. The primary electronic media sources familiar to the general public worldwide include radio, sound recordings, television, video recording and streaming internet content”. It denotes, “the main means of communicating with large number of people, especially television, radio, internet and satellite”. [1] The electronic media
ISSN: 2310-337X
©TIARJ Publications, 2013 www.tiarj.com ROLE OF ELECTRONIC MEDIA IN CHANGING VALUE
SYSTEM IN PAKISTAN
1
1
Zafar Ali, 2Mirza Jan and 3Syed Qamar Bukhari
PhD Scholar, Department of Mass Communication, Gomal University, D. I. Khan, Pakistan.
Email: zafaralizfr@yahoo.com
2
3
Associate professor, Department of Mass Communication, Gomal University, D. I. Khan, Pakistan.
PRO/Registrar, Department of Public Relations and Publications, University of Agriculture Faisalabad
Abstract: There are various medium of communication like electronic media, print media, internet and mobile communications. Present study focuses on electronic media and its impact on society-changing value system in Pakistan. It also tries to explore different roles and objective of electronic media in changing the society. The study measures diverse aspect of media which influence the society. Pakistan is an Islamic democratic country where media has faced numeral restriction in past eras. From last decade electronic media has got freedom in Pakistan and a large number of electronic channels are established in Pakistan. At the present time media has a powerful affect on individual’s lives. Especially electronic media reshape the masses lifestyle and promote a global culture.
Keywords: Electronic Media, Media Influence, Value System, Cultural Change, Media Impact.
I.
WHAT IS ELECTRONIC MEDIA?
Electronic Media” are those communication mediums which are based on electronic or electromechanical means of production and most often distinguished from print media. The primary electronic media sources familiar to the general public worldwide include radio, sound recordings, television, video recording and streaming internet content”. It denotes, “the main means of communicating with large number of people, especially television, radio, internet and satellite”. [1] The electronic media
References: Ali, Z., Jan, M. & Saleem, N. (2010). Volume 25, Issue 4, 2013.