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Electronic Media

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Electronic Media
ELECTRONIC MEDIA AND PRINT MEDIA
INTRODUCTION TO ELECTRONIC MEDIA
This is a type of MASS MEDIA which uses ELECTRONIC Energy in the user end. The most familiar electronic media includes video recording, audio recording, multimedia presentations, slide presentations, CD ROM’S and online contents. Also, recorded broadcasting in television, radio, telephone etc. could be considered as electronic media.
THE BASIC USES OF ELECTRONIC MEDIA
Electronic Media is probably the most diversified subject of study which is used in many areas including
JOURNALISM:
Journalism is a field which uses electronic media for broadcasting current events. Journalism is one of the best ways in which people get to know various factors including stock market, price rise and various other economic and social factors.
ADVERTISING:
Advertisers use electronic media as a source to reach out to people for buying their products. They use televisions, radios and websites to get noticed. Advertisers use various techniques to attract the consumers.
EDUCATION:
In education sector, various multimedia and slide presentation (A primary electronic media source) is used. The sole aim of such presentations is to create certain expertise among students in the desired field of education. The presentations are simple and easy to understand, the pictorial representation could enhance the understanding level.
FINE ARTS:
“A picture is worth a thousand words” and that rightly reflects in an arena like fine arts, which could be put be put to greater use by including audio and various other background scores which will make it have a broader scope.

BUSINESS PRESENTATIONS:
One fails to understand the use of electronic media if business presentation is not a part of it. Several production and service oriented organisation use electronic media as their main tool to train their employees. They make sure the employees understand the organisational goals and their requisites.
ENTERTAINMENT:
As this is probably the most

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