Background
* Have 100 employees. * Operates from a 50,000 square-foot factory. * Edmunds Corrugated Parts & Service Co’s sales surged past the $10 million mark. * They provided precision machine parts and service to the domestic corrugated box industry.
Problem Identification
* Revenues were beginning to show clear signs of stagnation.
Objectives
* To increase the revenue of Edmunds Corrugated Parts & Services by producing new and innovative products.
SWOT Analysis
Strengths
* Personalized products. * Well-positioned company. * Hard-working and loyal workers. * Good and exceptional reputation.
Weakness
* Stagnant revenue. * Retiring employees.
Opportunities
* Expansion. * Partnership opportunity. * Industry and life style trends. * Merging or acquisitions possibilities. * Potential introduction of other products & services. * Use of internet technology for suppliers and consumers.
Threats
* Higher raw material costs. * Emergence of new direct competitors. * Surviving manufacturers were investing in higher quality machines. * Younger generations prefer to find employment away from Edmunds' company area. * Alternative shipping products begin to emerged which lowers the demand for boxes.
Strength- Opportunities
* Product development- Intensify existing operation by maximizing the use of Internet Technology to tap additional clients.
Weakness- Opportunities
* Diversification - Diversify into plastic company because it is in demand.
Strengths- Threats
* Outsourcing - Outsource product development team that will develop and improve Edmunds Corrugated Parts & Services.
Weakness- Threats
* Partnership- Partnering to direct competition
PROS OF SO
* Convenience
CONS OF SO
* Fraud * Scams
PROS OF WO
* More money * Lot