Being clear: Being clear is the most basic requirement of good writing. How can you be successful if your reader doesn't understand you? Being clear doesn't necessarily mean being overly direct or obvious in your statements. It really means that you try to avoid confusing your reader, unless you have a very good reason for doing so.
Being convincing: Whenever you write anything, you are essentially going about the business of convincing your reader that what you are saying is true or valid or worth reading; that you are somebody who is worth listening to. All good writing is, in the end, persuasive writing. If you are writing an argumentative essay, you might be trying to persuade the reader to adopt your point of view. If you are writing a descriptive essay, you need to persuade the reader that your description is accurate. If you are writing a story, you need to convince your reader of the 'reality' of your characters and plot.
Being concrete: Among the best ways to make your writing clear and convincing is to make it as concrete and specific as possible. Concrete is the opposite of abstract. It means something that I can understand through my five senses. Abstract things are things that I can't describe with my senses (concepts, feelings, etc.) 'Rose', for example, is a concrete noun, and 'love' is an abstract one. In general, it is much better to try to be as concrete and specific as possible in our writing. Even when we want to talk about abstract things, concrete words are usually better at getting our meaning across (e.g. 'My love is like a red, red rose').
Being Specific: Being specific means talking about real things, people and places rather than things, people and places in general. Being specific can help you avoid stereotypes and sloppy thinking that often accompany generalizations, and it can also make your writing more interesting and engaging.
Being Correct: Another very important quality of good writing is that it