Elite Construction Company Mission Statement

I decided to choose a mission statement that was in the same industry as a business that I once owned, a construction company. I chose Elite Construction Company, Inc. which is located in Bolingbrook Illinois.
Their mission statement said, "To provide exceptional services to the insurance industry and their clients, the property owner. We are committed to providing the highest level of professionalism, service response, and quality workmanship." After carefully reviewing their website, I believe that their mission statement isn't reflected 100% in the about us section.
On their about us page, they do mention that they are a disaster restoration and general contracting company. It continues to mention who founded the company, and which positions
had the most years of experience. At the bottom of the page, where I feel it doesn't belong, Elite mentions that they have developed a strong reputation for honesty and quality workmanship.
In my opinion, the website is very pleasing to the eye and offers many transitions that enhance the viewing experience. The site gives a professional vive. However, I believe that Elite needs to overhaul their about us page so that their mission is clearly stated. Or it could be time for them to reevaluate their mission statement completely. Although it is important to highlight the number of years of experience throughout the company, it needs to be in a simple fashion and avoid overshadowing their mission.
As I said before, I believe that they need to put more emphasis on their reputation that they have acquired from their customer base about their honesty and quality workmanship.
For example, certain types of businesses are automatically looked at for being dishonest. Most people assume that car salesmen just want to sell you a car, no matter its condition, and accidentally leave out some of the details. Believe me, there are lots of them out there but the honest car dealerships usually focus on reassuring their customers that they care about them and not the sale. Also, there are a lot of “fly by night” companies that come in to restore properties to their original conditions after natural disasters. Those types of construction companies make all kinds of promises and typically inform customers that they want to get started right away. Customers love hearing that. But what they hear next is why they want to start immediately. Before they can begin, they will need a check for materials. Boom! Some customers become victims once they make payment and the construction crew never returns...hence the “fly by night.” That’s where I think emphasizing on their honesty and quality workmanship will help settle the minds of those who automatically feel like there is a chance of being cheated.
In conclusion, it is extremely important identifying an organization's mission statement will be. It should be clearly communicated to increase customer satisfaction and hopefully increase your customer potential. Furthermore, if there are going to be promises made in the mission statement it is always best to make sure that the company always delivers. Customers are what keep businesses thriving but at the same time, they can also create enough havoc to slow
sales.