Elite Paint
Introduction:
There are many factors that influence the purchase decision of paint, which lead the company to obtain a good financial position. To get a better position in this competitive market, companies should identify these factors and analyze them to find out the perception of the customers and it will also help the company to make a better performance according to the factors. In this research, the attitude measurement of the customers will be identified also. It will help to know the company’s position into the customers’ mind. Elite Paint is already in a good position in the consumer’s mind as well as in the market but understanding the factors and attitude of the customers, will help the company to exceed the present position.
However, the study is based on primary data, as no such research has been conducted to understand the factors and attitude of the customers. This study attempted to understand the financial conditions of elite paint on different segments such as liquidity, profitability & solvency. In this study, the geographical base is Chittagong city, and samples have been selected on a non-probabilistic quota sampling method.
Elite Chemical Industries Ltd., sister concern of Elite Group of Companies. It is one of the leading paint brands in all of Bangladesh.
The Bangladesh paint market consists of various local and multinational companies. Among these companies Elite occupies the second most dominant position.
This initiated the study in this area, which the researcher feels, needed to be explored and resolved.
Origin of the report:
This report consists of the analysis that is done by the help of practical experience of the researcher from the internship program. In the internship program, every student obtains the opportunity to utilize practical knowledge, prepare a descriptive report with proper study under the guidance of a knowledgeable person as a teacher to guide, supervise and help the student to complete his/her study,
There are many factors that influence the purchase decision of paint, which lead the company to obtain a good financial position. To get a better position in this competitive market, companies should identify these factors and analyze them to find out the perception of the customers and it will also help the company to make a better performance according to the factors. In this research, the attitude measurement of the customers will be identified also. It will help to know the company’s position into the customers’ mind. Elite Paint is already in a good position in the consumer’s mind as well as in the market but understanding the factors and attitude of the customers, will help the company to exceed the present position.
However, the study is based on primary data, as no such research has been conducted to understand the factors and attitude of the customers. This study attempted to understand the financial conditions of elite paint on different segments such as liquidity, profitability & solvency. In this study, the geographical base is Chittagong city, and samples have been selected on a non-probabilistic quota sampling method.
Elite Chemical Industries Ltd., sister concern of Elite Group of Companies. It is one of the leading paint brands in all of Bangladesh.
The Bangladesh paint market consists of various local and multinational companies. Among these companies Elite occupies the second most dominant position.
This initiated the study in this area, which the researcher feels, needed to be explored and resolved.
Origin of the report:
This report consists of the analysis that is done by the help of practical experience of the researcher from the internship program. In the internship program, every student obtains the opportunity to utilize practical knowledge, prepare a descriptive report with proper study under the guidance of a knowledgeable person as a teacher to guide, supervise and help the student to complete his/her study,