Elixir Technology—Entry Into Middle East
Case Report
ELIXIR TECHNOLOGY—ENTRY INTO MIDDLE EAST
PART 1 Introduction
This statement is to demonstrate how we decide to enter the Middle East, and what actions we will take to consolidate our market share step by step.
PART 2 SWOT Analysis
To get more information about our potential market, we did analysis as followed
Strength:
High-performance product: ER's new bi-directional text rendering allows to write from right to left and was scalable both upward and downward.
Company's agility and cultural appreciation give a ready capability to adapt to new or changing circumstances.
Elixir had the successful entry experience when it explored Japan market.
Elixir offers competitive price, up to 50 percent less than its competitors.
Weakness
We don't have sufficient information about the middle east, and we are not sure whether our product can be adapted to the new market.
We don't have insurance to adapt to a different culture and ever failed to enter China market.
3. Company rules should be renewed according to religious belief which will add our unnecessary cost.
Opportunities:
1. UAE is in its period of rapid economical development and promising to be a software-importing region.
2. There are fewer competitors who are doing exactly what Elixir is doing.
3. Elixir had received direct product enquiries from the United Arab Emirates (UAE).
4. Singapore's Economic Development Board is planning a trade mission trip to Middle East.
5. The UAE, long recognized as the leading commercial and trading center of the Arabian Gulf, has the strong purchasing power. What's more, the non-oil sector of the economy like IT economy and services are growing at a rapid pace
Threaten
1. We don't have sufficient cultural insight into the middle east market, and different religious belief may cause uncertain conflicts which may cause fluctuations of company value.
2. We don't have an existing partner who can help us both localize
ELIXIR TECHNOLOGY—ENTRY INTO MIDDLE EAST
PART 1 Introduction
This statement is to demonstrate how we decide to enter the Middle East, and what actions we will take to consolidate our market share step by step.
PART 2 SWOT Analysis
To get more information about our potential market, we did analysis as followed
Strength:
High-performance product: ER's new bi-directional text rendering allows to write from right to left and was scalable both upward and downward.
Company's agility and cultural appreciation give a ready capability to adapt to new or changing circumstances.
Elixir had the successful entry experience when it explored Japan market.
Elixir offers competitive price, up to 50 percent less than its competitors.
Weakness
We don't have sufficient information about the middle east, and we are not sure whether our product can be adapted to the new market.
We don't have insurance to adapt to a different culture and ever failed to enter China market.
3. Company rules should be renewed according to religious belief which will add our unnecessary cost.
Opportunities:
1. UAE is in its period of rapid economical development and promising to be a software-importing region.
2. There are fewer competitors who are doing exactly what Elixir is doing.
3. Elixir had received direct product enquiries from the United Arab Emirates (UAE).
4. Singapore's Economic Development Board is planning a trade mission trip to Middle East.
5. The UAE, long recognized as the leading commercial and trading center of the Arabian Gulf, has the strong purchasing power. What's more, the non-oil sector of the economy like IT economy and services are growing at a rapid pace
Threaten
1. We don't have sufficient cultural insight into the middle east market, and different religious belief may cause uncertain conflicts which may cause fluctuations of company value.
2. We don't have an existing partner who can help us both localize