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Embraer Case Summary

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Embraer Case Summary
Embraer: Shaking up the aircraft manufacturing market.

Embraer is the world’s leading regional aircraft manufacturer. Since 1994, Embraer has successfully introduced 7 commercial jet models in the market. Within past decade the demand for the small scale aircrafts has been rapidly increased in the world aircraft market. This has created high opportunities for Embraer.
According to Embraer’s official website, their mission is:
“It is Embraer’s business to generate value for its shareholders, by fully satisfying its customers in the global aeronautics market. Generating value is understood to be the maximization of the company’s value and the guarantee of its perpetuity, with integrity of conduct and social and environmental awareness. The
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