SWOT ANALYSIS
• Cost advantages help to beat competition
• Loyal customers
• Strong brand name, because it sells civil, military aircrafts to all across the world
• Raw materials are abundant locally
• Low manufacturing cost center in brazil
• The company has built a strong brand positioning by establishing plants and maintenance centers in china, Portugal, France and united states
• Strong sales growth for corporate jets
• Well-built financial growth
• The supply chain network gives the company a competitive edge
• Highly skilled employees
• The company has evolved itself in the market through its supply chain innovation which has reduced R
& D costs and all the complexities involved in the production process and therefore produce the finest quality of products.
Weakness:
• The company lacks in the formation of knowledge and specialized suppliers
• It doesn’t have the targeted government program to focus on R & D in order to bring the small tech suppliers in the aerospace industry
• Embraer ‘s relationships with the universities is also quite weak as compared to the wellcontrolled ties which is observed between the companies and the university based R&D centers in the US and Europe
• Weak innovation structure
• Located in an emerging market
• Low risk management
• The company has now lost its market presence due to tough competition
• Needs to create further extension of products
Opportunities:
• The company can resolve all the strategic issues of depending on the international suppliers , low content of its products, a lack of government support for R & D by engaging in corporate capacity building at all levels
• Entering into emerging markets by expansion
• Mergers or acquisitions
• Can leverage their assets to win contracts
• New innovative strategies
• Attract new markets to increase customer loyalty
• Needs to work further on cost-design approach
• Changes in the regional jets in next 5 years can boost sales growth
• The company has to