Preview

Emeging Theme

Best Essays
Open Document
Open Document
6325 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Emeging Theme
Chartered Institute Of Marketing

Increasing Disposable income impact on the FMCG sector

CIM No-12789513

2

CIM No-12789513

Contents
1.0 Summarise the various sources used together with brief notes.......................................................... 3 2.1 Introduction ...................................................................................................................................... 6 2.2 The future is Managing competitiveness in the FMCG industry .......................................................... 8 2.3 Strategic response to grab the opportunities in the FMCG sector as a result of increasing disposable income in Srilanka ................................................................................................................................. 11 2.4 How will marketing going to change?............................................................................................... 14 2.5 Conclusion ....................................................................................................................................... 16 References ............................................................................................................................................ 17 Letter to Conference Organizer ............................................................................................................. 18 Appendix-1 ............................................................................................................................................ 21 Appendix-2 ............................................................................................................................................ 24

3

CIM No-12789513

Task-1

1.0 Summarise the various sources used together with brief notes
Source Consumer confidence Index by A.C Neilson Credibility A.C.Neilson is one of the leading research report firm which more focusable publish reports on consumer behavior and consumer


References: Sri Lanka’s FMCG market has seen rapid growth – Research Report Posted by author 1 month, 3 weeks ago on Feb 6th, 2012 12:28 PM and filed under Economy
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Theme
    • 378 Words
    • 2 Pages

    Theme

    * Apart from divisions and factions, the Roman Empire also faced problems because of its sheer size. * In the Roman Empire, as in china, the collapse of the imperial state coincided with important social and cultural changes. * Unlike the Han dynasty, the roman empire did not entirely did not entirely disintegrate; imperial authority survived for another millennium in the eastern half of the empire, known after the fifth century C.E. as the byzantine empire.…

    • 378 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    AAM - Theme
    • 283 Words
    • 2 Pages

    AAM - Theme

    Human nature may often tell people to fill the void of their losses, to obtain closure. Different people have different ways of getting closure. In Dan Ross’s Always a Motive, Joe Manetti achieves closure by bringing back what was once his, through a different way. Joe is a lonely man who suffers from losing his wife and son. He is accused of kidnapping the Miller baby, and is interrogated by Inspector Winters. He mentions that, “my wife left me” and that “he was killed by a truck”, referring to his child. This may explain why he is described as a young man whose “face was pale and wore a haunted look. “ Joe is a hopeless man, when asked where he drove he says, “Anywhere! I just drive until I feel better.” His deep sadness shows that his losses had a major effect on him. The losses of those loved ones that cannot be brought back can be agonizing for some people. At the end of the story, it is revealed that he did not kidnap the little boy, but returned him to his father because he “wanted to see the face of the father who had lost his kid and then got it back.” Joe wanted to see the face of the child’s father, seeing it as a way to fill the void of his losses. He felt that the accident with his son was resolved in a way. Losses are common occurrences in everyone’s lives. In this case, Joe chose to obtain closure by bringing the Miller child back to his father. Dan Ross shows a character who chose closure with a lost, loved one, through a sympathetic action.…

    • 283 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    theme
    • 385 Words
    • 2 Pages

    theme

    The theme of a hero’s journey is seen through many of our readings, especially in The Odyssey and Maus. Odysseus is seen as a strong figure throughout the entire epic poem through many circumstances. One such circumstance is when Odysseus confronts the Cyclops. “But even from there my courage, my presence of mind and tactics saved us all” (277). This particular event portrays one of the most difficult trials that Odysseus goes through because he must escape the cave, but is unable to move a rock that is sealing the entrance. To escape, Odysseus eventually uses his smart wit to overcome the Cyclops. He ultimately is seen as a heroic figure because of Odysseus’s ability to learn to use his mind instead of his body to solve his problems. Similarly, in Maus, Vladek also follows a hero’s journey throughout the events that uncoiled from the Holocaust. In the beginning he seems very ignorant and it seemed as a reader that it was initially meant to feel some hostility toward his character. Upon further reading, you realize that Vladek has actually been through a lot and through his experiences in the Holocaust, especially the strains that were placed upon him and the death of his wife really makes the reader follow Vladek’s hero’s journey. In the same way as Odysseus, Vladek also uses his mind throughout, trying to find a way to survive the Holocaust. “ Here I saw rolls! I saw eggs! Meat! Coffee! All the table FULL! You know what it was to see such things? (33). This quote explains how lucky Vladek had been during his experiences in the war. Though both are totally different stories, each shows a hero’s journey through each. While reading, it seems as if in the beginning the person who is supposed to be seen as the heroic figure is always portrayed with some level of hostility in the beginning. As the reader continues, a bond becomes to form between the reader and the “heroic” character. Through reading each, it makes the reader see that in the end it…

    • 385 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Hard To Find Theme
    • 652 Words
    • 3 Pages

    Hard To Find Theme

    Mark Twain once said that, “It’s easier to fool people then to convince them that they have been fooled.” In the story “A Good Man is Hard to Find” by Flannery O’Connor we easily distinguish good from evil along with the skewed view of what it means to be each. This short stories setting and plot take place on a family vacation trip to Florida from their rural southern hometown. Although vacation is supposed to signal relaxation and joy this trip however, signals an occurring moment of tragedy and realization. This tragedy occurs because the distinction between good and evil is blurred from both sides. Nonetheless, the theme of cultural influence is portrayed through the distinctive time period, the characters attitudes, and their elusive impressions of good vs. evil.…

    • 652 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    You Can T Take It With You Themes
    • 984 Words
    • 4 Pages

    You Can T Take It With You Themes

    In the play You Can't take It With You, written by Moss Hart and George S. Kaufman, the author uses point of view of different characters to show the theme of Materialism-materialistic values vs Spiritual Values- enjoyment of life. As narrator shows the perspective of each character, we see theme of Materialism. While Mr. Kirby has a viewpoint of living for things of materialistic value even though it might not be joyful, whereas, Grandpa has a perspective of living a life for Spiritual Values. Tony Kirby is stuck in the middle having to make a choice to follow his father's way of life, or doing things that he loves and enjoys. The point of view of how one should live their life for, leads to the central theme of the play; do things that you enjoy vs live for materialistic values.…

    • 984 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Grease Monkey Wipes
    • 5185 Words
    • 21 Pages

    Grease Monkey Wipes

    References: -Fortier, J., & Post, F. (n.d.). Consumer confidence edges higher in Canada, poll says .The Province - Breaking news, sports, multimedia, Vancouver, B.C. . Retrieved March 24, 2010, from http://www.theprovince.com/bu…

    • 5185 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Good Essays

    I Shall Not Hate Themes
    • 830 Words
    • 4 Pages

    I Shall Not Hate Themes

    Creating peace and love in a violent, prejudiced and coercive environment takes a courageous and loving mind in order to separate themselves from the hostility and exclusion that seems to be constantly present throughout the individual's life. In the memoir I Shall Not Hate, author and doctor, Izzeldin Abuelaish expresses the difficulties and constant hardships of not only living, but being born and raised in the Gaza Strip, his ability to remain in his unburden mindset regardless of a severe catastrophe that lead to loss of his children, and his deep desire to resolve these ongoing issues of extreme exclusion, although he was a victim of these exclusions daily, he always desired for a more loving and virtuous way of life, and conclusively, today was able to overcome them.…

    • 830 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Se7en Themes
    • 1298 Words
    • 6 Pages

    Se7en Themes

    The movie Se7en, directed by David Fincher, is a cynical film that follows the case from two detectives who are battling a killer who murders on a theme. One detective is about to retire, whereas the other is a newbie who is just getting started. This contrast between the two allows for a different perspectives on the murder and why these events are taking place. The dark path that the murder takes brings about different aspects of the world and attempts to demonstrate that extent that the seven deadly sins has on lives of people. This film allows for a visualization of the extent of human madness all in attempts of purifying the world.…

    • 1298 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Financial Strategies of a Company
    • 2680 Words
    • 11 Pages

    Financial Strategies of a Company

    Post liberalization, because of the entry of a number of MNCs in India, the FMCG sales went up. But soon between 2000 and 2004, FMCG sector got hit, attributed to agricultural crisis and industrial slowdown. The crisis of declining FMCG markets was also driven by new avenues of expenditure for growing consumer income such as consumer durables, entertainment, mobiles, motorbikes etc. Indian population was all set to experience the new basket of products, but with cut-down on FMCG products. This lead to low share of FMCG spends in the consumer’s wallet.…

    • 2680 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Trust and Ethics
    • 1366 Words
    • 6 Pages

    Trust and Ethics

    Understanding and determining consumers’ individualized interpretations of trust is the responsibility of knowledgeable merchants. Some consumers may value predictability more than candor; while others focus more on reliability in comparison to fairness. Whatsoever consumers decide, once…

    • 1366 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Term Paper on Indian Fmcg Market
    • 6327 Words
    • 26 Pages

    Term Paper on Indian Fmcg Market

    The FMCG industry is volume driven and is characterized by strong MNC presence, a well established distribution network, low penetration level, low margin, low operating cost, and intense competition between organized and unorganized segment. The products are generally branded and backed by marketing, heavy advertising, slick packaging and strong distribution networks. But despite the strong presence of MNC players, the unorganised sector has a significant presence in this industry. In most categories, the unorganised sector is almost as big as the organised sector, if not bigger. Its strong distribution network and deep penetration in regional market, high reach, lower price than branded products and higher margin to distributors and retailers is eating away the market. India‟s FMCG sector is the fourth largest sector in the economy and creates employment for more than three million people in downstream activities. The Indian FMCG sector, with a market size of US$ 25 billion (2007–08 retail sales), constitutes 2.15 per cent of India‟s GDP. The industry is poised to grow between 10 to 12 per cent annually. Its principle constituents are Household Product, Personal Care, and Food & beverages. It is currently growing at a double digit growth rate.…

    • 6327 Words
    • 26 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    HUL and ITC ltd. Competitor Analysis
    • 1278 Words
    • 13 Pages

    HUL and ITC ltd. Competitor Analysis

    2013 which increases the cost of imported raw materials hence increasing the final price of…

    • 1278 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Indian Spice Industry
    • 2985 Words
    • 12 Pages

    Indian Spice Industry

    • The Indian FMCG sector is estimated at US$ 25 billion1 (Rs. 120,000 crores). Sector is fragmented and a substantial part of the market comprises of unbranded and unpackaged products. Industry expected to grow at a CAGR of 12% over next few years to reach a size of US$43 billion by 2013 & US$74 billion by 2018.…

    • 2985 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Nalyze Investment Opportunities in Sri Lanka
    • 4755 Words
    • 20 Pages

    Nalyze Investment Opportunities in Sri Lanka

    Objective The purpose of this report is to study and analyze the effectiveness of Sri Lanka as an emerging economy and relevance of various elements like social-cultural environment, political condition, economic condition, legislation on the development of the country’s economy and prospect for future business growth. The report also provides insights of various industries that have potential to flourish in the country and recommendations for long term sustainable growth of the country in those segments.…

    • 4755 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Rural Marketing Strategies
    • 2944 Words
    • 12 Pages

    Rural Marketing Strategies

    There was a time when the FMCG companies ignores rural market, they took no any interest to produced or sell products in rural market in India. It was the initial stage of FMCG companies in India. As per as the time had passed, the strategy and marketing style of FMCG companies had been changed. Background of the study: - In 1970, Nirma was the first FMCG Company to initiate and produced goods according to rural consumers. In the early 1970s, when Nirma washing powder was introduced in the low-income market, Hindustan Lever Limited reacted in a way typical of many multinational companies. However, Nirma’s entry changed the whole Indian FMCG scene .It became a great success story and laid the roadmap for others to follow. MNC’s like HLL, which were sitting pretty till then, woke up to new market realities and noticed the latent rural potential of India. 1983, C K Ranganathan started selling shampoos in a sachet with an investment of Rs 15,000 and dared to take on the multinationals, Lever and P&G, the unquestioned leaders in that segment. . He targeted rural and small-town consumers who used soaps to wash their hair. He introduced the…

    • 2944 Words
    • 12 Pages
    Powerful Essays
    Read More

Related Topics