“Restaurants using the eMenu system have experienced an increase in customer satisfaction and loyalty, customer spending, and restaurant revenue by at least 10%”, according to the latest studies.
“The eMenu system is a simple, easy to use, modern digital touch screen computer or iPad with the restaurant’s menu on it. This wireless restaurant ordering system (ordering feature is optional) is gaining more popularity among restaurant owners due to its ability to attract a large number of customers with its cutting edge features. It is a fully customizable interactive menu with actual photos of the dishes displayed on a networked LCD screen located on each table or bar to offer customers a full range of ordering and interactive entertainment services. With this eMenu system, customers can order dishes in time and enjoy the entertainment until the food arrives”, says a spokesperson for eMenuNY.com.
This digital restaurant menu will completely replace the traditional paper menus. With this modernized restaurant menu system, a customers waiting time will be minimized and waiter efficiency will increase. They can make use of the digital touchscreen computer and choose the best dishes according to their expectation. Like the printed restaurant menu, people can find informative details about the dishes in the visual display of the page. Its touchscreen display will not just offer detailed information about the food menu but displays high quality photographs of dishes too.
Another added advantage of eMenu system is that it is also a full entertainment system not just for children but adults too. It offers a wide range of entertaining activities like games, chat, Facebook, YouTube, WebCam, and much more. Now, restaurant owners can enhance their business productivity by making use of this interactive restaurant menu system which has proven to increase the revenue by at least 10%.
“Now, customers can even find the iPad restaurant menu system in some fine dining restaurants. The iPad menu system is designed to offer more convenience and comfort for customers with its portable and modernized features that are fully customizable for fine dining venues, wine bar, hotels, and high end sales catalogs”, adds the spokesperson.
About eMenu:
The latest restaurant software menu, ‘eMenu’ system is a simple, easy to use and modern digital touch screen computer or iPad which displays high quality photographs of dishes along with its detailed information and entertainment activities to add more spice to customer’s dining experience. For more details, log on to: http://www.eMenuNY.com eMenu Owner Benefits eMenu plays a crucial role in customer satisfaction: an experience they will never forget. Statistics show that restaurants with tables that have eMenu have increased their bottom line by at least 10%. By having a the menu readily available and not having to wait to place your order, customers order more. Have a change to the menu? No problem! No more reprints! With our easy to use Manager Station, changes are as simple as a touch of a button. Since eMenu hasn’t reached across the Unites States yet, having eMenu in your establishment will greatly increase your visitors as well as customer frequency.
Read more: http://emenuny.com/about/#ixzz289o8wHWe
The visual display of the page is much more informative, up to date has been traditionally used in the printed version. The high-quality photographs of the food menu includes a detailed description, so no surprises when the guest is served the meal. The components may be included in addition to other important information for customers, such as the presence of allergenic ingredients in food or calorie value.
The ordering process is a breeze. No more waiters hanging over you eager to place your order. Order what you want, when you want. While waiting for your food to arrive, you can enjoy the eMenu as a full entertainment system, for children and adults alike. With games, chat, Facebook, YouTube, WebCam, and lots more. Whether with family or friends, or dining solo, there is entertainment for everyone. Enjoyed the meal? Liked the restaurant? Take a photo and email it to friends, or upload it to Facebook.
Read more: http://emenuny.com/about/#ixzz289oDigrO latest technology in restaurant menu/ordering solutions. The eMenu system is a simple digital touchscreen computer with the restaurants menu on it with actual photos of the dishes. When the order is placed, customers have the ability to be entertained until their food arrives. Simple! A modern easy to use system for everyone. For more upscale/fine dining restaurants we offer our iPad menu which can be used as a full menu, dessert menu, or wine list. Whether for casual or upscale, eMenu is the only solution.
Read more: http://emenuny.com/about/#ixzz289oGa6g0
1366 Installations And Counting!
• Our new product – restaurant iPad menu – will allow the waiters to provide their guests with iPad menus.
• The iPad menu for restaurants can replace your restaurant paper menu and can also be a great addition to your eMenu system.
• Our iPad menu was developed and built after years of experience in the Touch-screen digital menus field.
• The iPad menu will present the entire restaurant menu on the iPad, or just a segment of the menu (desserts, wines etc.)
• The restaurant iPad menu will also present the pictures of the dishes, detailed description and extra information.
• The iPad menu for restaurants is classy and perfect for tourists – it allows the customers to change the language of the menu to any language they desire.
The benefits you and your customers will gain from using our Android\iPad restaurant menu:
• Increase average customer spend
• Great attraction for your customers
• Makes you unique and differentiate you from your competitors
• Improve efficiency and reduce manpower bill
• Coherent with the look and feel of the restaurant – unique graphic design for everyrestaurant
• Can be combined with table-side wall-mounted eMenu touch-screens (optional)
Read more: http://emenuny.com/#ixzz289nQoLYf
Case Summary:
A waiter takes an order at a table, and then enters it online via one of the six terminals located in the restaurant dining room. The order is routed to a printer in the appropriate preparation area: the cold item printer if it is a salad, the hot-item printer if it is a hot sandwich or the bar printer if it is a drink. A customer’s meal check-listing (bill) the items ordered and the respective prices are automatically generated. This ordering system eliminates the old three-carbon-copy guest check system as well as any problems caused by a waiter’s handwriting. When the kitchen runs out of a food item, the cooks send out an ‘out of stock’ message, which will be displayed on the dining room terminals when waiters try to order that item. This gives the waiters faster feedback, enabling them to give better service to the customers. Other system features aid management in the planning and control of their restaurant business. The system provides up-to-the-minute information on the food items ordered and breaks out percentages showing sales of each item versus total sales. This helps management plan menus according to customers’ tastes. The system also compares the weekly sales totals versus food costs, allowing planning for tighter cost controls. In addition, whenever an order is voided, the reasons for the void are keyed in. This may help later in management decisions, especially if the voids consistently related to food or service. Acceptance of the system by the users is exceptionally high since the waiters and waitresses were involved in the selection and design process. All potential users were asked to give their impressions and ideas about the various systems available before one was chosen.
Questions:
1. In the light of the system, describe the decisions to be made in the area of strategic planning, managerial control and operational control? What information would you require to make such decisions?
2. What would make the system a more complete MIS rather than just doing transaction processing?
3. Explain the probable effects that making the system more formal would have on the customers and the management.
Solution:
1. A management information system (MIS) is an organized combination of people, hardware, communication networks and data sources that collects, transforms and distributes information in an organization. An MIS helps decision making by providing timely, relevant and accurate information to managers. The physical components of an MIS include hardware, software, database, personnel and procedures.
Management information is an important input for efficient performance of various managerial functions at different organization levels. The information system facilitates decision making. Management functions include planning, controlling and decision making. Decision making is the core of management and aims at selecting the best alternative to achieve an objective. The decisions may be strategic, tactical or technical. Strategic decisions are characterized by uncertainty. They are future oriented and relate directly to planning activity. Tactical decisions cover both planning and controlling. Technical decisions pertain to implementation of specific tasks through appropriate technology. Sales region analysis, cost analysis, annual budgeting, and relocation analysis are examples of decision-support systems and management information systems.
Case Study: Interactive Ordering System in Restaurant Holyfields
"In order to guarantee more time to enjoy a good meal, it is crucial to have an ordering system that is intuitive and fast." Gerhard Schöps, Managing Director at Holyfields
FOR IMMEDIATE RELEASE
Case Study pic
PRLog (Press Release) - Apr 04, 2011 -
The idea behind Holyfields is simple: “We serve Time to our guests...Time to Enjoy. It does not matter if you have time to ‘enjoy’ for 30 minutes or for three hours.” Holyfields’ first restaurant opened on November 1, 2010 in Frankfurt, Germany. The ordering system is the heart of the restaurant, making sure people really have time to eat and enjoy their quality time. Our innovative, fast ordering system changes the typical waiting time at a restaurant into time to spend on relaxing, to speak to people, to enjoy wonderful food and drinks and to experience the extraordinary atmosphere in the restaurant.
In today’s busy world where time is scarce, Holyfields restaurant interactive ordering concept is designed to eliminate the time wasted on waiting for someone to get you seated, take your order and serve your meal. With the goal of creating a digital ordering system to speed up the ordering process, Holyfields partnered with Newroom Media and the Ippolito Fleitz Group to develop user-friendly self-service kiosks. To order a meal, a guest simply selects his or her preferred food and drink on one of the kiosks and then proceeds to a cashier. They receive a pager that will alert them when food is ready for pick up.
To complete the customer’s satisfaction, the restaurant’s management can constantly update the information on the kiosks. They can make products available to choose on the screens or mark them as sold out in the database, which will automatically make these menus disappear from the displays. Another asset is that the offerings on the menu boards change without human intervention based on time. Breakfast menus will be displayed only in the morning, and the system will automatically switch to lunch and dinner mode. The technology used for this system reduces all administrative tasks of a standard ordering system to a minimum, guaranteeing more quality time for the customer.
The Solution
• Newroom Media solution provider
• AOpen Digital Engine® DE7000
• Scala Player Software and Scala Content Manager
• Hypersoft GmbH cash registry software
• 32 inch Samsung LCD display
• Tyco Electronics IntelliTouch Surface Wave Touchscreens
The solution at Holyfields was installed by Newroom Media, a company focused on the strategic integration of digital and interactive media into the communication concepts while fulfilling the clients’ needs. The kiosks feature an intuitive design interface, high level of scalability, modern design, and a constant and stable system capable of operating for 17 hours a day. Each kiosk is equipped with a 32-inch Samsung LCD display, Tyco Electronics IntelliTouch Surface Wave Touchscreens and an AOpen Digital Engine DE7000 Media Player.
The kiosk interface uses only Scala scripts as well as specially developed optical effects such as transparent pop-ups. Scala Content Manager and Scala Player software drive content to the screens which run perfectly on AOpen DE7000 specially designed for high graphic demand.
The AOpen Digital Engine® DE7000 has been certified by Scala. It passed a multi-frame, multimedia playback test, which includes playback of 1080P H.264/WMV video, a flash clip, images and video with 3D transition effects, RSS marquee, and Scala Script.
“At Holyfields, our ordering system is reliant on the new terminals. Failure or downtime would result in customer dissatisfaction and a loss of money,” said Gerhard Schöps, Managing Director of Holyfields. “Therefore, the operation of these terminals is crucial. We are very satisfied with the speed and reliability of the interactive ordering system, as are our guests.”
Key Benefits
• Reliable, easy to maintain and cost effective system
• Intuitive interface design
• High level of scalability
• Interaction with external systems e.g. cashier systems
Future Plans
Holyfields has already planned future developments of the system. The restaurant wants to extend the system to enable customers to pay directly at the terminal and to integrate terminal payment methods for paying instantly and automatically via credit card and cell phone. Plus they want to create ‘click path tracking’ to get visibility on the way that guests choose their meals, and they want to strengthen customer loyalty and service by integrating CRM modules. By 2013, Holyfields plans to integrate the innovative new kiosks and digital signage into restaurants in Berlin, Stuttgart, Hamburg, Leipzig, München and Düsseldorf.
# # #
AOpen, Inc. has more than 15 years of IT hardware manufacturing experience along with keen insights into IT industry trends that help drive the growth of AOpen. As the leading manufacturer, of ultra small form factor digital signage media player solutions world-wide, AOpen keeps expanding its products and services for digital signage and other vertical application markets. With in-depth market knowledge AOpen can offer advice for complete digital signage platform solutions. AOpen cooperates with its global value added channel network to go to market.
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