Emerging consumer behavior 
Emerging
Consumer
Trend
Mychiatry
In Japan
This essay involves presentation of the emerging consumer trend, Mychiatry which means that consumers tend to use digital devices to track and improve their mental wellbeing and relative Japanese consumer behaviours. The goal is to find out how the potential market for quantifying-self-mental gadgets in Japan. Also, at the end of the essay, an imaginary product is given as an example. The findings may be useful for electronic brands who want to engage themselves in this potential field.
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Tzu-Yu HUANG
Pr Clara Koetz
International Consumer Behaviour
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Content
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INTRODUCTION………………………….……………..…….………..1
PRESENTATION OF THE TREND - MYCHIATRY
1.1 Technology evolution…………………….…….………..2
1.2 Neuro-revolution…………………………..……………..2
1.3 Growth of mental disorder and stress……………….2
1.4 Mychiatry trend………………………….……………….2
JAPANESE CONSUMER BEHAVIOUR
2.1 External and Internal influences………………………3
2.2 Health and Lifestyle………………………….………….4
LAUNCHING A NEW PRODUCT
3.1 Consumer analysis
3.1.1 Identify customer………………………..……….….4
3.1.2 Define needs……………………………..……….….5
3.1.3 How the product solves the problem..……….….5
3.2 Marketing mix
3.2.1 Product …………………………………….…………5
3.2.2 Price..…………………………………….……………6
3.2.3 Place…………………………………….……….……6
3.2.4 Promotion…………………………….………………6
CONCLUSION ………………………….………………….….….……7
BIBLIOGRAPHY ………….……………….………………….….….…8
APPENDICES……….……………….…………………….….….……10
Introduction
Before the smartphone is widely used, people recorded their daily life on paper. Parents did bookkeeping to save money. For patients with special needs, doctors would ask their family to regularly keep record of their physiological conditions, for example: body temperature, blood pressure…….Since the emerging of technological products, everyone has started to record everything in technological gadgets. Numbers were only used in advertising, marketing, governing and doing research. Nowadays, they are also used to help
Consumer
Trend
Mychiatry
In Japan
This essay involves presentation of the emerging consumer trend, Mychiatry which means that consumers tend to use digital devices to track and improve their mental wellbeing and relative Japanese consumer behaviours. The goal is to find out how the potential market for quantifying-self-mental gadgets in Japan. Also, at the end of the essay, an imaginary product is given as an example. The findings may be useful for electronic brands who want to engage themselves in this potential field.
!
!
!
!
!
!
Tzu-Yu HUANG
Pr Clara Koetz
International Consumer Behaviour
!
!
Content
!
!
INTRODUCTION………………………….……………..…….………..1
PRESENTATION OF THE TREND - MYCHIATRY
1.1 Technology evolution…………………….…….………..2
1.2 Neuro-revolution…………………………..……………..2
1.3 Growth of mental disorder and stress……………….2
1.4 Mychiatry trend………………………….……………….2
JAPANESE CONSUMER BEHAVIOUR
2.1 External and Internal influences………………………3
2.2 Health and Lifestyle………………………….………….4
LAUNCHING A NEW PRODUCT
3.1 Consumer analysis
3.1.1 Identify customer………………………..……….….4
3.1.2 Define needs……………………………..……….….5
3.1.3 How the product solves the problem..……….….5
3.2 Marketing mix
3.2.1 Product …………………………………….…………5
3.2.2 Price..…………………………………….……………6
3.2.3 Place…………………………………….……….……6
3.2.4 Promotion…………………………….………………6
CONCLUSION ………………………….………………….….….……7
BIBLIOGRAPHY ………….……………….………………….….….…8
APPENDICES……….……………….…………………….….….……10
Introduction
Before the smartphone is widely used, people recorded their daily life on paper. Parents did bookkeeping to save money. For patients with special needs, doctors would ask their family to regularly keep record of their physiological conditions, for example: body temperature, blood pressure…….Since the emerging of technological products, everyone has started to record everything in technological gadgets. Numbers were only used in advertising, marketing, governing and doing research. Nowadays, they are also used to help
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