Preview

Emerging markets and characteristic of emerging markets

Good Essays
Open Document
Open Document
927 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Emerging markets and characteristic of emerging markets
EMERGING MARKETS

While no generally agreed upon definition for emerging markets exists, the term refers to low-income countries which generally have a rapid pace of economic development and where government policies favour economic liberalization (Hoskisson et al, 2000). These markets not only do some have high economic growth rates but nearly all have high population growth rates (Reynolds, 2006).

Some countries can be identified as big emerging markets. According to the World Bank, the five biggest emerging markets are China, India, Indonesia, Brazil and Russia. Other countries that are also considered as emerging markets include Mexico, Argentina, South Africa, Poland, Turkey, and South Korea.

Department of Commerce estimates that over 75 percent of the expected growth in the world trade over the next two decades will come from the more than 130 developing and newly industrialized countries; a small core of these countries will account for more than half of that growth. Commerce researcher also predict that imports to the countries identified as big emerging markets, with half of the world 's population and accounting for 25 percent of the industrialized world 's GDP today, will by 2010 be 50 percent of that of the industrialized world (Cateora et al, 2006). World Bank has estimated that if current trend continue, by 2020 the Chinese economy could be larger than that of the United States, while the economy of India will approach that of Germany (Economist, 1994).

CHARACTERISTIC OF EMERGING MARKETS

Emerging markets stand out due to a number of major characteristics. Certain of these may well apply to other markets as well, but an emerging market generally carries a large number of these features. The main characteristics of big emerging markets can be summarized as follows:

a) High growth rate:

Emerging markets generally enjoy high growth rates which are often perceived as attractive by investors, although some countries usually described as emerging do



References: Arnold, D.J., and Quelch, J.A (1998), "New Strategies in Emerging Markets, Sloan Management Reviews, Fall, p.7-20 Bridgewater, S, and Egan, C. (2002), "International Marketing Relationships", Palgrave, p.231 Cateora, P.R., and Ghauri, P.N. (2006), "International Marketing", European Edition, McGraw-Hill, p.250-273 Economist (1994), "War of the Words", A Survey of the Global Economy, October 1, p.3-4 Hitt, M.A., Dacin, T.M., Levitas, E., Arregle, J., and Borza, A. (2000), "Partner Selection in Emerging and Developed Market Contexts: Resource-Based and Organizational Learning Perspectives", Academy of Management Journal, 43 (3): p. 449-467 Hoskisson, R.E, Eden, L., Lau, C.M., and Wright, M. (2000), Academey of Management Journal. 43(3): p.267-294 Kotler, P., and Keller, K.L. (2005), "Marketing Management", 12th Edition, Prentice Hall, p.668-675 Reynolds, P. (2006), "Lecture Notes"

You May Also Find These Documents Helpful

  • Good Essays

    1. Emerging market is a financial market of a developing country, usually a small market with a short operating history.…

    • 1237 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Buss4

    • 930 Words
    • 4 Pages

    Emerging markets are nations with social or business activity in the process of rapid growth and industrialization. The economies of China and India are considered to be the largest.[1] According to The Economist many people find the term outdated, but no new term has yet to gain much traction.[2] Emerging market hedge fund capital reached a record new level in the first quarter of 2011 of $121 billion.[3] The seven largest emerging and developing economies by either nominal GDP or GDP (PPP) are China, Brazil, Russia, India, Mexico, Indonesia, and Turkey.…

    • 930 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Emerging Markets." American Journal of Economics and Sociology Oct. 1999. 24 Jan. 2008 <http://findarticles.com/p/articles/mi_m0254/is _4_58/ai_58496763/pg_3>.…

    • 2194 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    Strategic Business Analysis

    • 2788 Words
    • 12 Pages

    Meyer, K., E., Thu Tran Y., T., (2006) Market Penetration and Acquisition Strategies for Emerging Economies, Long Range Planning, 39, pp. 177-197.…

    • 2788 Words
    • 12 Pages
    Best Essays
  • Good Essays

    Nyu Emba Essay

    • 731 Words
    • 3 Pages

    Several new global trends are particularly shaping business today. No one economy is isolated; US markets are dependent on European and Asian markets and vice versa. Greek debt has an impact on US banks, which in turn not only impact the Greek but also the global economy. The labor force is dealing with multi-cultural issues like serving customers online via phone or Internet from another country. Amidst these trends one of great interest to me is the increasing prominence of developing markets.…

    • 731 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Bella Healthcare India

    • 551 Words
    • 2 Pages

    4. Both the demand and purchasing power of the emerging market (such as India) are growing.…

    • 551 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Brazil

    • 7122 Words
    • 29 Pages

    In recent years, business people pay a lot attention on Asian countries because of its largest labor force, enormous market and the rapid economics development. International capital swarmed into these countries to chase the benefits resulted from low-cost labor and loose environment protection policies. It looks like that the South America, another emerging market with boundless potentials, has been ignored by people.…

    • 7122 Words
    • 29 Pages
    Good Essays
  • Satisfactory Essays

    You can compare different states (in which countries are), but those differences or not constants. All markets change. The emerging markets are in a state of…

    • 555 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    In this article I’m going to try to explain the differences between emerging and developing markets according to OECD and IMF definitions,the I’m going to talk about relationships between unemployment,GDP and industrial production.Then I’m going to look at the effects on emerging and developing markets and try to find an answer the effects is significant or not.…

    • 1139 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Some of the dangers that can be encountered by targeting emerging markets can be the culture difference, poor infrastructure, or even the country’s GDP. A mayor problem that they can come upon is not being able to acquire the consumer’s acceptance of their products. In the emerging countries, the consumers have different consumption behavior. For example, in china people wash cloth with cold water and some even by hand, something that the regular products made by P&G for the developed countries such as USA and Europe are not made for. Another problem that can be encountered is the poor infrastructure inside these emerging countries. This can create problems to their logistics department due to lack of well made roads, high levels of traffic, busy ports or airports for cargo, and poor storage services. GDP is something very important to be taken in consideration since the PPP per capita is lower in emerging…

    • 607 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Case study arcelik

    • 997 Words
    • 4 Pages

    Emerging and developing economies are more attractive to Arcelik due their high population, more customers, fast-growing competition, increasing urbanization and low competition. These markets usually have also low cost labor and the industrialization is increasing as well as the development in general.…

    • 997 Words
    • 4 Pages
    Good Essays
  • Good Essays

    While there is no exact definition that would lead to a consensus of which countries are emerging, the term generally refers to countries that are not yet developed, but are in the process of doing so, with healthy economic growth and increasing per capita income.…

    • 536 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    FIFA corruption

    • 563 Words
    • 2 Pages

    Market Potential Index was developed to help companies compare emerging market with each other so they can determine which market to enter and the appropriate marketing strategies for those countries. Eight dimensions were used to create the index; each measured using different indicators (Global EDGE).…

    • 563 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    EMERGING MARKETS: OVERVIEW AND GROWTH OPPORTUNITIES ACROSS RETAIL CHANNELS Report extract combining insights from the following global briefings Emerging Markets: Overview and Growth Opportunities in Non-Grocery and Non-Store Channels Emerging Markets: Overview and Growth in Opportunities in Grocery Channels Click to learn more about the full reports EMERGING MARKETS POWER AHEAD Strong opportunities outside the BRICs  The BRICs remain far ahead of other emerging countries in terms of size, as well as growth in the case for China, but other emerging countries also offer significant opportunities.  Looking at smaller economies, this is the case of Saudi Arabia, Mexico, Indonesia, Vietnam, Turkey and Iran, which are in the second tier in terms of retail market but still offer similar growth potential in terms of retail sales to the BRICs. …

    • 1846 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    emerging markets continues migration to the largest cities in these markets will slow compared to the…

    • 3152 Words
    • 33 Pages
    Powerful Essays