emerging Nokia
Contents INTRODUCTION…………………………………………………………………………2
KEY ISSUES…………………………………………………………………………2
PROBLEM STATEMENT…………………………………………….2
EXTERNAL ANALYSIS……………………………………………………………….2
PORTERS FIVE FORCES (SEE APPENDIX 1)…………………………………………… 2
INDUSTRY STRUCTURE, ECONOMICS AND TRENDS…………………………………. 3
COMPETITOR ANALYSIS…………………………………………………….4
KEY SUCCESS FACTORS………………………………………………………………4
INTERNAL ANALYSIS…………………………………………………………………….5
COMPANY’S STRATEGY……………………………………………………………..5
FINANCIAL ANALYSIS…………………………………………………………………..6
OPERATIONS ANALYSIS (SEE TABLE IN APPENDIX 3)………………………………….. 6
MARKETING AND COMPETITIVE POSITION…………………………………………… 7
EVALUATION OF ALTERNATIVES……………………………………………………….. 7
A1: STATUS QUO (SINGLE GLOBAL STRATEGY)………………………………………. 7
A2: EXIT DEVELOPED MARKET…………………………………………….. 7
A3: DIFFERENT BUSINESS STRATEGY IN DEVELOPED AND DEVELOPING MARKETS…………… 8
RECOMMENDATION AND IMLEMENTATION…………………………………………….. 8 APPENDICES…………………………………………………………………………10
APPENDIX 1: PORTERS FIVE FORCES………………………………………………… 10
APPENDIX 2: SUPPLY CHAIN ANALYSIS……………………………………………….. 11
APPENDIX 3: NOKIA OPERATIONS ANALYSIS………………………………………….. 11
APPENDX 4: FINANCIAL PROJECTION ANALYSIS…………………………………… 12
APPENDIX 5: DECISION GRID…………………………………………………………. 13
INTRODUCTION Nokia, one of the leading handset manufacturers, is losing market share in developing and developed markets whereas total handset market is expected to grow by $222 bn. by 2013 (appendix 4). Appearance of smartphone market and rapid adoption of the latest technology by the competitors such as Apple, Samsung etc. has lit Nokia’s platform on fire in the developed market and threatened its dominance in the developing markets. Nokia has been great at turnaround strategy. Will Nokia be able to turn tables this time? KEY ISSUES
Nokia faces different key issues in the developed markets and the developing markets: Issues in Developed Market · Should Nokia quit the developed market?
KEY ISSUES…………………………………………………………………………2
PROBLEM STATEMENT…………………………………………….2
EXTERNAL ANALYSIS……………………………………………………………….2
PORTERS FIVE FORCES (SEE APPENDIX 1)…………………………………………… 2
INDUSTRY STRUCTURE, ECONOMICS AND TRENDS…………………………………. 3
COMPETITOR ANALYSIS…………………………………………………….4
KEY SUCCESS FACTORS………………………………………………………………4
INTERNAL ANALYSIS…………………………………………………………………….5
COMPANY’S STRATEGY……………………………………………………………..5
FINANCIAL ANALYSIS…………………………………………………………………..6
OPERATIONS ANALYSIS (SEE TABLE IN APPENDIX 3)………………………………….. 6
MARKETING AND COMPETITIVE POSITION…………………………………………… 7
EVALUATION OF ALTERNATIVES……………………………………………………….. 7
A1: STATUS QUO (SINGLE GLOBAL STRATEGY)………………………………………. 7
A2: EXIT DEVELOPED MARKET…………………………………………….. 7
A3: DIFFERENT BUSINESS STRATEGY IN DEVELOPED AND DEVELOPING MARKETS…………… 8
RECOMMENDATION AND IMLEMENTATION…………………………………………….. 8 APPENDICES…………………………………………………………………………10
APPENDIX 1: PORTERS FIVE FORCES………………………………………………… 10
APPENDIX 2: SUPPLY CHAIN ANALYSIS……………………………………………….. 11
APPENDIX 3: NOKIA OPERATIONS ANALYSIS………………………………………….. 11
APPENDX 4: FINANCIAL PROJECTION ANALYSIS…………………………………… 12
APPENDIX 5: DECISION GRID…………………………………………………………. 13
INTRODUCTION Nokia, one of the leading handset manufacturers, is losing market share in developing and developed markets whereas total handset market is expected to grow by $222 bn. by 2013 (appendix 4). Appearance of smartphone market and rapid adoption of the latest technology by the competitors such as Apple, Samsung etc. has lit Nokia’s platform on fire in the developed market and threatened its dominance in the developing markets. Nokia has been great at turnaround strategy. Will Nokia be able to turn tables this time? KEY ISSUES
Nokia faces different key issues in the developed markets and the developing markets: Issues in Developed Market · Should Nokia quit the developed market?