emirates
The Strategic Diagnosis Third, Revised and Enhanced Version
THE STRATEGIC DIAGNOSIS:
EMIRATES AIRLINES
Nowadays, we cannot imagine the world without the airline industry, because of its fast services and huge benefits, which offers for many other industries and societies. Also, its role is critical in term of creating the new global economy. According to the U.S.
department of transport, this industry is divided into four categories:
1. International: Airlines which provide services from continent to another.
2. National: within a country
3. Regional: within the geographical region. They focus on short hauls flights.
4. Cargo: airlines that provides goods transportation
Today, the airline industry is one of the most important industries, because it is supporting the internationalization and globalization objectives for many businesses around the globe. This need
creates big pressure on the plains producers and all other suppliers of airline companies. Also, it drives them to increase investments, inventions and innovations to satisfy their partners’ expectations by delivering their satisfaction.
I have chosen Emirates, because it is a major competitor for many global companies, especially Air France. The “New York Times” mentioned: “Emirates’ growing reach, from its Dubai hub, is unnerving rivals like Lufthansa and Air France”. In this paper, I am analyzing the competition between Emirates Airlines and Air France; Air France is one of the sky team’s founders, which
is a carrier network of 19 international carriers and for this reason, I decided to analyze the competition between Air France and Emirates Airline with its independent growing strategy, because the carrier network companies cooperate on a substantial level and there is no real competition between them.
Introduction
“Emirates” is an airline company based in Dubai and founded by the United Arab Emirates government in 1985. Its main
activity is the provision of
THE STRATEGIC DIAGNOSIS:
EMIRATES AIRLINES
Nowadays, we cannot imagine the world without the airline industry, because of its fast services and huge benefits, which offers for many other industries and societies. Also, its role is critical in term of creating the new global economy. According to the U.S.
department of transport, this industry is divided into four categories:
1. International: Airlines which provide services from continent to another.
2. National: within a country
3. Regional: within the geographical region. They focus on short hauls flights.
4. Cargo: airlines that provides goods transportation
Today, the airline industry is one of the most important industries, because it is supporting the internationalization and globalization objectives for many businesses around the globe. This need
creates big pressure on the plains producers and all other suppliers of airline companies. Also, it drives them to increase investments, inventions and innovations to satisfy their partners’ expectations by delivering their satisfaction.
I have chosen Emirates, because it is a major competitor for many global companies, especially Air France. The “New York Times” mentioned: “Emirates’ growing reach, from its Dubai hub, is unnerving rivals like Lufthansa and Air France”. In this paper, I am analyzing the competition between Emirates Airlines and Air France; Air France is one of the sky team’s founders, which
is a carrier network of 19 international carriers and for this reason, I decided to analyze the competition between Air France and Emirates Airline with its independent growing strategy, because the carrier network companies cooperate on a substantial level and there is no real competition between them.
Introduction
“Emirates” is an airline company based in Dubai and founded by the United Arab Emirates government in 1985. Its main
activity is the provision of
References: open_sky - emirates.com. 2009. [ONLINE] Available at: http://content.emirates.com/downloads/ek/pdfs/open_sky/Feb2009.pdf [Accessed 28 November 2013]. (1) Emirates Airline Is Eating All The Other Airlines ' Lunch Tim Clark, 2012. Speech to the International Aviation Club. [ONLINE] Available at: http://www.iacwashington.org/Resources/Documents/IAC%2520Speech%2520Sept.%25202012 %2520Tim%2520Clark.pdf (2) Emirates (airline) - Wikipedia, the free encyclopedia Airbus A380 - Wikipedia, the free encyclopedia. 2013. Airbus A380 - Wikipedia, the free encyclopedia. [ONLINE] Available at: http://en.wikipedia.org/wiki/Airbus_A380. [Accessed 17 December 2013]. World 's largest airlines - Wikipedia, the free encyclopedia. 2013. World 's largest airlines - Wikipedia, the free encyclopedia. [ONLINE] Available at: http://en.wikipedia.org/wiki/Largest_airline. [Accessed 22 December 2013]. News | About Emirates | Emirates France . 2013. News | About Emirates | Emirates France . [ONLINE] Available at: http://www.emirates.com/fr/english/about/news/news.aspx. [Accessed 15 December 2013]. Emirates and Air France-KLM declare war on costs . 2013. Flight Global [ONLINE] Available at: http://www.flightglobal.com/news/articles/emirates-and-air-france-klm-declare-war-on-costs-362466/. [Accessed 23 December 2013]. Financial Times | Error | Akamai Error. 2013. Financial Times | Error | Akamai Error. [ONLINE] Available at: http://www.ft.com/intl/cms/s/0/7054c7b4-9879-11e2-867f-00144feabdc0.html#axzz2mnNR6dNl. [Accessed 25 December 2013]. Emirates – Book now with the World’s Best Airline* . 2013. Emirates –[ONLINE] Available at: http://www.emirates.com/fr/english/index.aspx. [Accessed 25December 2013]. (5) Emirates Airlines Has Big Ambitions - NYTimes.com Emirates to enhance brand image | GulfNews.com. 2013. Emirates to enhance brand image | GulfNews.com. [ONLINE] Available at: http://gulfnews.com/business/media-marketing/emirates-to-enhance-brand-image-1.667051. [Accessed 25 December 2013].