Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments
Benefits of CRM
Use of CRM company will gain some importance are as- * Quality and efficiency * Decreased costs * Decision support * Enterprise agility
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History of EMIRATES AIRLINES
During the mid-1980s, Gulf Air began to cut back its services to Dubai as it was concerned it was providing regional feeder flights for other carriers. As a result Emirates was conceived in March 1985 with backing from Dubai's royal family, and was required to operate independent of government subsidies, apart from US$10 million in start-up capital. Emirates leased a new Boeing 737-300, as well as an Airbus 300B4-200, both from Pakistan International Airlines which were returned in 1987. The Royal Family's Dubai Royal Air Wing also provided the airline two used Boeing 727-200/Advs. The airline's first flight, flight EK600, was Dubai–Karachi on 25 October 1985. Flights to Bombay (now Mumbai) and New Delhi were launched by the year's end.
Maurice Flanagan, who previously worked at British Airways, Gulf Air, and BOAC and at the time was