Emirates Airlines

Assignment
On
Strategic Management
Of
Emirates Airlines
Course Title: Strategic Management Course No: 409

Submitted To: Tanvir M H Arif Associate Professor
Department of Finance & Banking.
University of Chittagong.

Submitted By:
Group:
B.B.A. (4th Year)-Mid Term
Session: 2008-2009
Department of Finance & Banking
University of Chittagong

Serial number
Name
ID
Email ID
01
Sakhina Khatoon
09303019
[e-mail]
02
Kushum Akter Soma
09303056
[e-mail]
03
Hero Akter
09303085
[e-mail]
04
Bibi Joynab
09303087
[e-mail]
05
Afroza sultana
08303025
[e-mail]

Date of Submission: July 25, 2013

Contents
1
Chapter-1( Introduction)
Page No.
1.1
Introduction
1
1.2
Aims & Objective of the study
2
1.3
Methodology of the study
3
1.4
Literature Review
4
2
Chapter-2 (Findings & Analysis)

2.1
YIP Model
5-6
2.2
Porter Five Forces Model
7
2.3
PESTLE Analysis
8-9
2.4
SWOT Analysis
10-13
2.5
Resources:
14

2.5.1 Core Resources

2.5.2 Threshold Resources

2.6
Competences:
15

2.6.1 Core Competences

2.6.2 Threshold competences

2.7
Value Chain Model
16-17
2.8
Supply Chain Model
18-21
2.9
Stakeholder Analysis
22-26
3
Chapter-3 Conclusion

3.1
Problems
27
3.2
Conclusions & Recommendations
28
3.3
References & Bibliography
29
3.4
Appendices
30

Abstract
Globalization is an important aspect of today’s world. Business and globalization are very much related to each other. Top level businesses in the various sectors are competing globally not locally. They are fulfilling the demand of people of various countries who have diversity in culture, religion, taste etc. Many MNCs become successful due to strategic management. During economic recessions airline industry faced problems like other industries. But in the

References: 2. Tayeh. T. (2006): The View from Dubai: a speech by Senior Vice President Planning, International and Industry Affairs Emirates Airlines; Euro control report (May 20 th). 3. Tanvir MH Arif (2010): A Research work on Strategic Management of Emirates Airlines. 4. Stank.A.Smith, P. Erakovic, E.(2007):”Emirates Airlines Expansion into New Zealand” in et al. 5. Tim Clark, president, Emirates Airline: Speech to the European Aviation Club, 12 November, 2009, pp 12-15. 11. Annual Report (2012-2013).emirates.com 12 13. George S.Yip (1982): Gateway to Entry; Harvard Business Review 60(September-October 1982) 14