Preview

Emirates Hr Strategy

Powerful Essays
Open Document
Open Document
5638 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Emirates Hr Strategy
HRM Strategies
Arab Emirates Airline

Executive Summary
Arab Emirates Airline is the largest major airline in the Middle East which is owned by the Government of Dubai directly under the Investment Corporation of Dubai. Arab Emirate Airline is one of the most high profile and glamorous company among the Emirate Group. Currently, Emirate Group seeks key role in the knowledge-based economy which determines potentials for progress of nations and their economic success. While airline traffic in the world has reduced significantly, The Middle Eastern region however, has improved especially for Arab Emirates Airline and it has posted an outstanding result. In order to compete in the unexpected global economy, Human Resource Department (HRD) of Arab Emirate Airline has plans to hire a great number of high quality staffs.

However, lack of the company performance in the worldwide market and high staff turnover are the disadvantages for Arab Emirate Airline. This reports based on secondary research and also primary research such as interview with Miss Yoon, who is currently flight attendant in Arab Emirate Airline. According to Miss Yoon, culture differences affects job promotions and the base location in Dubai does affect international staff morally in a long run.

This report gathers information and analyse the areas Arab Emirates Airline can improve their staff performance. The current situation of Arab Emirates Airline has proven a success to many other competitors. However, there is still room for improvement to expand into further destinations across the world.

Table of Contents

Executive Summary 3
1. Introduction 6
2. Overview of company 7
3. Seeks key role in Knowledge economy 8
4. How it competes in the global economy 9
5. Human Resource Management within Business Strategies 11
6. Human Resource Management Strengths 14 6-1. Education training 14 6-2. Salary 15 6.3. Employee Benefits 16
7. Human Resource Management Weaknesses 16
8. Two


References: Arab Emirates Airline Business. (2010). Gulf in the Media. Retrieved on 2 August, 2010 from http://www.gulfinthemedia.com/index.php?m=economics&id=511785&lim=160&lang=en&tblpost=2010_03&PHPSESSID=062 Arab Emirates Group Careers. (2010). Explore of our career. Retrieved 7 August, 2010 From Carolyn, S. (2010). Article base: Organizational Strategy-Arab Emirates Airline. Retrieved 4 August, 2010 from Company Overview. (2010). The Emirate Group. Retrieved on 30 July, 2010 from http://www.theArab Emirates Airline group.com/english/our-company/company-overview/company-overview.aspx Company Profile. (2010). Arab Emirates Airline & Group Jobs. Retrieved on 1 August, 2010 from Employee Benefits. (2010). The Arab Emirates Airline Group Careers Centre. Retrieved on 30 July, 2010. from http://www.arab%20emiratesairlinegroupcareers.com/english/Careers_Overview/opportunities/emp_benefits.aspx Flight Operations. (2010). The Arab Emirates Airline Group Careers Centre. Retrieved on 30 July, 2010. from http://www.Arab Emirates Airline groupcareers.com/english/Careers_Overview/flight_operations/default.aspx Gale, I. (2010). The National: UAE airlines to recruit 80,000 staff in a decade. Retrieved 4 August, 2010 from http://www.thenational.ae/apps/pbcs.dll/article?AID=/20100711/BUSINESS/707109920/0/FOREIGN Global Assessment Day. (2010). The Arab Emirates Group Careers Centre. Retrieved on 1August, 2010 Learning and Development. (2010). The Arab Emirates Airline Group Careers Centre. Retrieved on 1 August, 2010. from http://www.Arab Emirates Airline groupcareers.com/english/Careers_Overview/flight_crew/learn_develop.aspx Oglivy , D. (2005). The Hob of the World. UK: Blackwell. Organisational Strategy-Arab Emirates Airline. (25 Feb, 2010). Articlesbase Free online Articles Directory. Retrieved on 3 August, 2010. from http://www.articlesbase.com/flights-articles/organisational-strategy-Arab Emirates Airline -airline-1908526.html Organisational Strategy-Arab Emirates Airline. (2010). Retrieved August 5, 2010 fromhttp://www.physical-exertion.com/ip-man/organisational-strategy-Arab Emirates Airline -airline/ Requirements Human Resources Management. Retrieved 2 of August, 2010 from http://humanresources.about.com/od/glossaryh/f/hr_management.htm Tim Clark. (2010). The Arab Emirates Group. Retrieved on 2 August, 2010 from http://www.theArab Emirates Airline group.com/english/our-company/leadership/tim-clark.aspx The Arab Emirates Group Careers Centre. (2010). Retrieved on 30 July, 2010 from http://www.Arab Emirates Airline groupcareers.com/english/ The Arab Emirates Group Annual Report 2009-2010. (2010) The Functional Level Strategies of Arab Emirates Airlines
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    You Decide 1

    • 1485 Words
    • 5 Pages

    You Decide 1

    Mary Wright is a human resources consultant for a telecommunications’ company in Miami, Florida, whose company has recently decided to expand its operations in the Arab Emirates, in Dubai. Mary’s extensive professional background along with her dedication to the company has acknowledged her as a highly qualified candidate to support their expansion efforts in Dubai and has selected her to fill the role of VP of Human Resources and Employee Relations. The United Arab Emirates is a country consisting of a federation of seven emirates (equivalent to principalities) located in the southeast end of the Arabian Peninsula on the Persian Gulf and encompasses one of the wealthiest states on the planet. Telecommunication is a form of communication at a distance by technological resources through electrical signals or electromagnetic waves and is a growing industry with an expected market increase from nearly $36 billion in 2014 to $53 billion in 2018. Why should a telecommunication company expand its operations in Dubai? There are quite a few reasons; because Dubai offers one of the most favorable personal and commercial environments in the industrialized world. With exceptional communications, a thriving economy, western lifestyle option, fully exchangeable currency, stable exchange rate and minimal tax rule this state has quickly become an attractive proposition for professionals, families and organizations alike. Dubai has a great deal to offer in terms of leisure activities including world class sporting facilities for golf, tennis, squash, sailing, rugby and many others. Restaurants, hotels and night spots are plentiful, diverse and always dramatically opulent. The quality of the leisure facilities are among the…

    • 1485 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    The U.S. Airline Industry
    • 1205 Words
    • 4 Pages

    The U.S. Airline Industry

    An airlines’ workforce and its interaction with customers – A Pleasant workforce can encourage repeat business. An unhappy workforce can drive customers away to rivals.…

    • 1205 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    United Airlines
    • 23413 Words
    • 94 Pages

    United Airlines

    Comprehensive Term Project United Airlines [pic] Prepared By: Presented to: Jeffrey R. Nystrom Management 4500 Business Policy and Strategic Management November 18, 2008 Table of Contents SECTION 1: CASE STUDY 1 1.1 Background / History 1 1.2 Organizational Mission 1 1.3 External Environment 2 1.4 Internal State of Affairs 4 1.5 Generic Strategy 5 1.6 Long-Term Objectives 5 1.7 Grand Strategies 5 1.8 Short-Term Objectives 6 1.9 Functional Tactics 7 1.10 Strategic Execution 8 1.11 Executive Bonus Compensation Plans 8 1.12 Current and Historical Culture and Structure 9 1.13 Strategic Controls 10 1.14 Innovation and Entrepreneurship 11 SECTION 2: IDENTIFICATION OF KEY STRATEGIC ISSUES 12 Culture: 12 Market share: 12 Economy: 12 SECTION 3: ANALYSIS AND EVALUATION 13 3.1 External Environment 13 3.2 Internal Analysis 16 3.3 SWOT Analysis 18 3.4 Organizational Mission 18 3.5 Generic Strategy 19 3.6 Long-Term Objectives 20 3.7 Grand Strategies 21 3.8 Short-Term Objectives 22 3.9 Functional Tactics 24 3.10 Strategic Execution 25 3.11 Executive Bonus Compensation Plans 25 3.12 Company Culture, Structure, and Leadership 26 3.13 Strategic Control 27 3.14 Innovation and Entrepreneurship 28 SECTION 4: RECOMMENDATIONS 29 4.1 External Environment – Opportunities and Threats 29 4.2 Internal Environment – Strengths and Weaknesses 30 4.3 Organizational Mission 30 4.4 Generic Strategy 31 4.5 Long-Term Objectives 33 4.6 Grand Strategies 33 4.7 Short-Term Objectives and Action Plans 35 4.8 Strategic Execution 35 4.9 Executive Bonus Compensation Plans 36 4.10 Strategy Implementation 37 4.11 Strategic and Operational Controls 40 4.12 Innovation and Entrepreneurship 42 Section 1 Appendices 43 Appendix 1A - United Airlines Timeline 43 Appendix 1B - Corporate Responsibility Statement 45…

    • 23413 Words
    • 94 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    British Airways - The Promise
    • 610 Words
    • 3 Pages

    British Airways - The Promise

    The position held by British Airways is situated in the range high-cost because they focus on Businessman who can afford a good service to pass their working trip. Also, that company is considerate as an international airline company to the extent that they provide around 170 destinations in the world in more than 80 countries...…

    • 610 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Southwest Airlines Motivational Profile
    • 3099 Words
    • 13 Pages

    Southwest Airlines Motivational Profile

    Knol, J. (2010). Southwest Airlines from an organizational perspective. Airlines of the World, Issue 26, 1-2. Retrieved from http://www.aerlines.nl/issue_26/Knol_SWA.pdf…

    • 3099 Words
    • 13 Pages
    Best Essays
    Read More
  • Better Essays

    Human Resource Activities of Qantas Airways
    • 2652 Words
    • 11 Pages

    Human Resource Activities of Qantas Airways

    The Qantas Airways is Australia’s largest airline. It has a solid history as it began its business years back by transporting passengers and mails. Today, the company has expanded its operations in almost 140 destinations across the globe. It is Australia’s largest employers with around 37,000 employees. The human resource management operates in the company in four major areas, which are business segments, corporate, shared services, and development and learning. Under corporate level, the HRM is responsible…

    • 2652 Words
    • 11 Pages
    Better Essays
    Read More
  • Powerful Essays

    Strategy Assignment
    • 3420 Words
    • 13 Pages

    Strategy Assignment

    Today, Emirates has a total of 140 orders for the Airbus 38010 and is the largest operator…

    • 3420 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Good Essays

    Emirates Airlines Case Analysis
    • 1209 Words
    • 5 Pages

    Emirates Airlines Case Analysis

    The case study involves a detailed analysis of the factors that shape up the organizational environment of Emirates, one of the world’s most reputed international airlines. Emirates Airlines is owned by the government of Dubai, which is located in United Arab Emirates. Emirates Airlines has been operating for more than twenty years.…

    • 1209 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Emirates Group
    • 1665 Words
    • 7 Pages

    Emirates Group

    Emirates Group line of communication is based on different tools used together to bring out the outcome of which their position could tell of their achievements. The main body the project is focused on is the stakeholders. Emirates Group has a variety of stakeholders that include internal and external. Internal stakeholders are its managers and employees that keep its operations under control on a daily basis. While the main external stakeholders are its customers who keep the employees busy to generate the desired outcome for them and for the organization as a whole. However, as Internet has emerged within the all business sectors, it is now easier to communicate using online devices than the old media used such as paper-based networks. As the airline industry is considered diverse in its actions due to its flights and connections outside the country of which the company is based in, Internet has made it easier to communicate corporately along all these destinations.…

    • 1665 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Gulf Air's Ѕtrategic Analyѕiѕ
    • 4102 Words
    • 17 Pages

    Gulf Air's Ѕtrategic Analyѕiѕ

    Gilbert, D., Child, D. & J. Danielsson (2001) ‘A qualitative study of the current practices of ‘no-frills’ airlines operating in the UAE’, Journal of Vacation Marketing, vol. 7, no. 4…

    • 4102 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Best Essays

    Emirates Hr Practice
    • 3925 Words
    • 16 Pages

    Emirates Hr Practice

    HR management is a very important aspect that need not to be overlooked in companies, as it is the most important process in most of the companies, especially the services based companies, one of the best company in the services sector of the world is emirates airlines, emirates airlines has been known as one of the best companies in the world in terms of servicing and quality in the airline industry business, emirates airlines being a services sector company implements HR as their main process, and they are doing it very effectively, but as every company has a downturn in its lifetime, the downturn faced by emirates airlines is more related to the conflicts in their diverse workforce, and is often been used in the HR field as one of the most important HR case to discuss, therefore we will analyze the HR processes in this project and will try to find the main cause behind the sudden downturn in the HR processes of emirates airlines, and the strategy that they applied for coping up from the issue.…

    • 3925 Words
    • 16 Pages
    Best Essays
    Read More
  • Powerful Essays

    Senior Flight Operations Engineer
    • 5058 Words
    • 21 Pages

    Senior Flight Operations Engineer

    In this report, the structure and organisational behaviour of the DSS consulting will be analysed in order to know what the main reason was for CEO “Meg Cooke” to take the decision, at a very late stage, of not going forward with the product that Southwest Region team has developed for scheduling and budgeting. The decision came when the beta version of the product was going to be launched to one of the district for testing after Southwest Region team exerted extensive efforts until product was finalised and became ready for testing. Also, the report will analyse the behaviour of Meg of not elaborating on why such decision was taken, based on inputs from other teams that the areas of districts those teams have worked in didn’t show interest in this product , given the fact that the other teams have no idea about the product of Southwest Region team. Management style followed by Meg was not the optimum one as she was supposed to discuss the progress of the report more…

    • 5058 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Better Essays

    rater
    • 6834 Words
    • 21 Pages

    rater

    This Report is on based on the case study “Emirates’ Ambitions Worry European Rivals”, by Jad Mouawad, where the case is summarized and analyzed. The report highlights on the service of Emirates’ Airline and how its poses threats to its competitors and its strategy which leads to its success as the world largest airline carrier. Moreover the report also applies the concepts of services marketing to this case and explains various factors of Emirates’ with respect to those concepts.…

    • 6834 Words
    • 21 Pages
    Better Essays
    Read More
  • Good Essays

    Organizational Analysis: Ospirates Airlines
    • 772 Words
    • 4 Pages

    Organizational Analysis: Ospirates Airlines

    It is because motivated employees lead to an increase in the productivity of the company. There are a lot of factors that can lead to the motivation or demotivation of workers. The organization structure of firms affects the motivation of its employees. Employees who work in tall hierarchical structures like that of the Emirates Airline have a tendency of being less motivated. It is due to the communication barriers and lack of involvement in decisions of the company that affects them. It is the responsibility of the company, especially the human resource manager to ensure that the employees' morale is raised. One of the ways of improving the employees' motivation is through teamwork. Emirates Airlines is among the leaders in the aviation industry on the promotion of teamwork. It has tremendously contributed to the company cementing its place as one of the best airlines in the world. Hopefully, with the implementation of the recommendations proposed, the organization will continue to soar…

    • 772 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    STRATEGY
    • 7295 Words
    • 30 Pages

    STRATEGY

    vision of its leadership. In its new strategy for 2010 - 2013, the Emirates Identity…

    • 7295 Words
    • 30 Pages
    Powerful Essays
    Read More

Related Topics