For this case, we are considering that the situation happened during March of 2012. During this time, Emma established her business with stability and rapid growth. With the current trend in online connectivity, online businesses are emerging and gaining popularity.
VIEW POINTS
The attitude of mind that must be used which will determine the opinions and judgements for this case analysis is that of a generalist, a person who has the aptitude, knowledge and skills in several areas as opposed to that of a specialist. This will be effective for the case because it will let the reader have an overview the company as whole and not just focus on a specific characteristic.
In this case we shall be the consultant for Emma Lathbury to resolve the issues she is encountering towards her tearoom and online business. Since she is experiencing burnouts for the business, she is now confused and needs help from a third-party who can see the bigger picture in the situation and someone who can think out-of-the box which can give fresh ideas to help her resolve her issues towards her business.
Therefore, suggesting points on how to maximize and utilize the strengths and opportunities of the business then eliminate the weaknesses and threats that would further result to progressive business operations and and address the root cause of the central problem stated on subsequently on this case study.
CENTRAL PROBLEM
• Emma Lathbury’s business was getting big for her to handle and because of this, she is experiencing burnout because handling it together with the internet business and workshops is already too much for her 52 year old body to do alone. It was too much for her to manage.
• Because of this, she is torn between whether she would focus on the internet enterprise alone, the tea room alone, devise a plan so that she can still juggle both or totally let go of all the facets of the growing business by selling it outright.