1 CHAPTER I
INTRODUCTION OF THE STUDY
1. Introduction
The project work titled, “A Study on Employee Retention Techniques among employes in Salem District Milk Producers Union Limited”. The main objective of this study is to evaluate the employee turnover level of the company. Employee is not an economic factor but a total personality having his own feelings and a sense of responsibilities towards his family, the industry and the nation. The worker has a vital role in increasing productivity and management has to create conditions in which worker can make their maximum contribution towards the objectives of fulfilling the essential needs of the community. One of the most significant factors determining the productivity and advancement of industries lies in the efficiency and experience of workers. The employee turnover level will be high means it is difficult to retain them. So the organization is to identify the factors and find out way to retain them. The secondary objective of the study is to analyze the problems and difficulties faced by the HR managers in retaining and motivating the key employees in the organization. The research methodology is a systematic way to solve the research problem. The descriptive research design is used in this project. The major purpose of descriptive research is description of the state of affairs as it exists at present. The type of sampling used for the study is simple random sampling. The research was conducted in salem district milk producers union ltd. The sample size of this study is 100. Questionnaire is used to collect the data. There are two type of questions used in this study. First is open ended questions and second one is multiple choice questions. After the collection of data, analysis and interpretation has been done by using statistical tools such as simple percentage, chi test. Findings of the study is
Bibliography: 1. KothariC.R “Research Methodology”, Second Edition, Wishwaprakashan New Delhi (2003)