Employee Value Proposition Mcdonalds
CIPD Advanced Diploma in Human Resource Management
Solihull College
Resourcing and Talent Management 7RTM
Name: Sian Meddings
CIPD Membership Number: 23073479
Word count: 2,999
1. SWOT Analysis of McDonalds Position in the Labour Market
Strengths:
A sophisticated training and development programme. McDonalds has improved its programme significantly, focussing on basic maths and English skills, up to degree level education. They received a ‘good’ overall rating from OFSTED in May 2012 and are listed as a ‘good practice resource’ on the OFSTED website.
Recognition Awards. McDonalds recently received 2 highly regarded awards for being a good employer. These were the Investors in People Award and the Sunday Times Top 25 Best Big Company to Work For, 2013.
Well known brand. McDonalds is a multinational company with over 34,000 sites worldwide in 120 countries and is a household name. In the UK alone they employee 85,000 people.
Attractive employee benefits. These include flexible working and staff discounts in a wide range of retailers.
Weaknesses:
Hard to attract top talent. McDonalds, although it has improved its reputation over the last 10 years, still struggles to attract top graduates and employees of a more senior level. Particularly in what the CIPD describes as the ‘war for talent’ in its employer branding research. This could potentially be turned in to an opportunity if exciting and attractive graduate/employment programmes were offered.
Staff generally dissatisfied with pay. Despite a wide benefits package and paying above minimum wage, the 2004 attitude survey showed this as an area of concern; however this could be a potential area for opportunity.
High turnover. Turnover in the catering sector is generally high throughout, however, in order to progress the business forward even more, McDonalds needs to be able to retain the employees that it has invested in so heavily with training and development.
Solihull College
Resourcing and Talent Management 7RTM
Name: Sian Meddings
CIPD Membership Number: 23073479
Word count: 2,999
1. SWOT Analysis of McDonalds Position in the Labour Market
Strengths:
A sophisticated training and development programme. McDonalds has improved its programme significantly, focussing on basic maths and English skills, up to degree level education. They received a ‘good’ overall rating from OFSTED in May 2012 and are listed as a ‘good practice resource’ on the OFSTED website.
Recognition Awards. McDonalds recently received 2 highly regarded awards for being a good employer. These were the Investors in People Award and the Sunday Times Top 25 Best Big Company to Work For, 2013.
Well known brand. McDonalds is a multinational company with over 34,000 sites worldwide in 120 countries and is a household name. In the UK alone they employee 85,000 people.
Attractive employee benefits. These include flexible working and staff discounts in a wide range of retailers.
Weaknesses:
Hard to attract top talent. McDonalds, although it has improved its reputation over the last 10 years, still struggles to attract top graduates and employees of a more senior level. Particularly in what the CIPD describes as the ‘war for talent’ in its employer branding research. This could potentially be turned in to an opportunity if exciting and attractive graduate/employment programmes were offered.
Staff generally dissatisfied with pay. Despite a wide benefits package and paying above minimum wage, the 2004 attitude survey showed this as an area of concern; however this could be a potential area for opportunity.
High turnover. Turnover in the catering sector is generally high throughout, however, in order to progress the business forward even more, McDonalds needs to be able to retain the employees that it has invested in so heavily with training and development.
References: Alfes, A., et al, (2010), ‘Creating an Engaged Workforce’, CIPD, [online], available at: http://www.cipd.co.uk/NR/rdonlyres/DD66E557-DB90-4F07-8198-87C3876F3371/0/Creating_engaged_workforce.pdf [accessed May 1, 2013] Anon, (2013), ‘Even in China, College Graduates Can’t Find Jobs’, China Labour Market, [online], available at: http://chinalabourmarket.com/even-in-china-college-graduates-cant-find-jobs.html [accessed May 2, 2013] Anon, (2013), ‘McDonalds University, Fries With That?’, The Economist, [online], available at: http://www.economist.com/news/international/21576656-degree-burgerologyand-job-too-fries [accessed May 7, 2013] CIPD, (2008), ‘Employer branding, a no nonsense approach’, CIPD, [online], available at: http://www.cipd.co.uk/NR/rdonlyres/D0AC3CB0-BC5F-44F5-886D-4C00276F2208/0/empbrandguid.pdf [accessed April 28, 2013] CIPD, (2010), ‘Creating an engaged workforce’, CIPD, [online], available at: http://www.cipd.co.uk/NR/rdonlyres/DD66E557-DB90-4F07-8198-87C3876F3371/0/Creating_engaged_workforce.pdf [accessed April 28, 2013] CIPD, (2012), ‘Annual Survey Report 2012 Resourcing and Talent Planning’, CIPD, [online], available at: http://www.cipd.co.uk/binaries/5874%20RTP%20SR%20(WEB).pdf [accessed May 1, 2013] CIPD, (2013), ‘Employers are from Mars, young people are from Venus: Addressing the young people/job mismatch’, CIPD, [online], available at: http://www.cipd.co.uk/binaries/MarsVenus%20FINAL%2030%2004%2013.pdf [accessed May 4, 2013] Edwards, N., (2010), ‘McDonalds Ltd Inspection Report’, OFSTED Farnham, D., (2010), Human Resources Management in Context, Strategy, Insights and Solutions 3rd Ed. London: CIPD Lewis, P., ‘John Lewis and the benefits of mutualism’, The Guardian, [online], available at: http://socialenterprise.guardian.co.uk/social-enterprise-network/2013/jan/17/john-lewis-partnership-mutualism [accessed May 1, 2013] Marchington, M., Wilkinson, A., (2008), Human Resource Management at Work 4th Ed. London: CIPD McDonalds, (2013), ‘Striving for a sustainable future’, McDonalds, [online], available at: http://www.mcdonalds.co.uk/ukhome/Ourworld/Environment.html [accessed May 7, 2013] [accessed May 1] ONS, (2013), ‘A05: Employment, unemployment and economic inactivity by age group April 2013’, Office for National Statistics, [online], available at: http://www.ons.gov.uk/ons/publications/re-reference-tables.html?edition=tcm%3A77-260600 [accessed May 7, 2013] Taylor, S., (2010), Resourcing and Talent Management 5th Ed. London: CIPD Bibliography: Alfes, A., et al, (2010), ‘Creating an Engaged Workforce’, CIPD, [online], available at: http://www.cipd.co.uk/NR/rdonlyres/DD66E557-DB90-4F07-8198-87C3876F3371/0/Creating_engaged_workforce.pdf [accessed May 1, 2013] Anon, (2013), ‘Even in China, College Graduates Can’t Find Jobs’, China Labour Market, [online], available at: http://chinalabourmarket.com/even-in-china-college-graduates-cant-find-jobs.html [accessed May 2, 2013] Anon, (2013), ‘McDonalds University, Fries With That?’, The Economist, [online], available at: http://www.economist.com/news/international/21576656-degree-burgerologyand-job-too-fries [accessed May 7, 2013] CIPD, (2008), ‘Employer branding, a no nonsense approach’, CIPD, [online], available at: http://www.cipd.co.uk/NR/rdonlyres/D0AC3CB0-BC5F-44F5-886D-4C00276F2208/0/empbrandguid.pdf [accessed April 28, 2013] CIPD, (2010), ‘Creating an engaged workforce’, CIPD, [online], available at: http://www.cipd.co.uk/NR/rdonlyres/DD66E557-DB90-4F07-8198-87C3876F3371/0/Creating_engaged_workforce.pdf [accessed April 28, 2013] CIPD, (2012), ‘Annual Survey Report 2012 Resourcing and Talent Planning’, CIPD, [online], available at: http://www.cipd.co.uk/binaries/5874%20RTP%20SR%20(WEB).pdf [accessed May 1, 2013] CIPD, (2013), ‘Employers are from Mars, young people are from Venus: Addressing the young people/job mismatch’, CIPD, [online], available at: http://www.cipd.co.uk/binaries/MarsVenus%20FINAL%2030%2004%2013.pdf [accessed May 4, 2013] Edwards, N., (2010), ‘McDonalds Ltd Inspection Report’, OFSTED Farnham, D., (2010), Human Resources Management in Context, Strategy, Insights and Solutions 3rd Ed. London: CIPD Francis, H., Holbeche, L., Reddington, M., (2012) People and Organisational Development, A New Agenda for Organisational Effectiveness [accessed May 1, 2013] Marchington, M., Wilkinson, A., (2008), Human Resource Management at Work 4th Ed [accessed May 12, 2013]