Enagement Data

Weibo Monthly Rate | | Increase in Follower | Engagement | Jan - Feb | 5.21% | 7.71% | Feb - Mar | 3.34% | 7.73% | | | | Renren Monthly Rate | | Increase in Follower | Engagement | Jan - Feb | 10.00% | 10.00% | Feb - Mar | 17.50% | 6.40% | | | | Chase Dream | | Increase in Visiting | Engagement | Jan 22 - Feb 4 | N/A | 3% | Feb 5 - Mar 23 | 166.42% | 1.64% |

Jan 22 – Feb 4
ChaseDream: Engagement Rate: 33/1099 = 3%

Weibo: Engagement: 13+4/356=4.7%

Renren: Engagement: 3/38 = 7.8%

ChaseDream: Feb 5 – Mar 23

Engagement Rate: 30/1829 = 1.64%

(Total number of reading: 2928 and reply: 63; 2928-1099=1829; 63-33= 30)

Since CD only provides the total number of reading, it is not able to track the number of reading in the individual month. In order to know the engagement rate after Feb 4, it can only track the percentage change after Feb 4. Therefore, use total number of reading subtracts the number of reading during Jan 22 – Feb 4, and then we can get the number of reading after that period. (Eg. The total number of reading is2928 and reply is 63; 2928-1099=1829; 63-33= 30).

Why drop?
The application season for the upcoming fall 2013 trimester is just ended (the largest incoming MS students), but there are several questions asked by incoming students who got an offer from Thunderbird.

Weibo Jan 22 – Feb 22 (Monthly Data)

Weibo:

Engagement: 20+8/363=7.71%
Increased from 345 to 363
Growth Rate of Followers: 345-363/345 = 5.21%
Weibo Feb 23 – Mar 23 (Monthly Data)

Engagement: 20+9/375=7.73%
Growth Rate of Followers: 363-375/363 = 3.34%

Renren.com Jan 22 – Feb 22 (Monthly Data)
Engagement: 4/40 = 10%
Increased 4 followers from 36
Growth Rate of Followers: = 36-40/40=10%

Renren.com Feb 23 – Mar 23 (Monthly Data)

Engagement: 3/47 = 6.4%
Increased 7 followers from 40
Growth Rate of Followers: =