Group Members: Kerstin Frühwirth Onur Kaderoglu Miso Obradovic Raluca Oradea Inga Penteker Nino Puskar
CONTENTS
Executive Summary ................................................................................................................................................. 4 Business Description ............................................................................................................................................... 4 General description of the business .................................................................................................................... 4 industry background ........................................................................................................................................... 5 corporate fit ........................................................................................................................................................ 5 goals and potential of the business and milestones ........................................................................................... 5 uniquness of the product (© www.CrazyBull.com) ........................................................................................... 5 Marketing ................................................................................................................................................................ 6 Business and Marketing Objectives ................................................................................................................ 6 Market reasearch and analysis ........................................................................................................................... 7 target markets (customer) identified .............................................................................................................. 8 market size and trends