ENGLISH 110
INSRUCTOR: GREG LAINSBURY
SUBMITTED BY: TONY MUNDUVELIL
SUBMITTING TO: GREG LAINSBURY
09th DECEMBER 2013
Alpine Inn & Suites for all seasons
A project report on the scope of our new business and it’s management strategies
Prepared by :
Tony Munduvelil (Marketing Manager)
For
Management teams of Alpine Inn & Suites from Dawson Creek and Fort Nelson
Table of Contents Page No:
Letter of transmittal03
Introduction04
Scenario04
List of illustration05
Content 06
Why Fort Nelson?07
Strategies of management 08
Advertising strategies 09
Rate table of Alpine Inn & Suites09
Summary10
Appendix11
Work Cited12
December 9, 2013
David McMurrey, ChairmanCoastal …show more content…
It is mainly oriented in employee’s motivation and happy working environment. So we would like to follow the same strategies with some small amendments, which mean we will include extra motivations like paid tour, free employee’s family visit to Alpine inn & suites without any expenses and the main one is an additional insurance coverage for staff’s family members. According to human resource department we will include a bit new strategy with our customary one that is we will implement a kind of healthy competition among employees. To be more precise each department will be given the profit report of other one and on the basis of that they can improve their performance in a healthy way and of course this would not be a strict to follow motivational strategy it should be up to staff’s discretion. And the new but very effective change in our management plan for entire Alpine group is we will do meetings ones in week which will include all the managers and supervisors from both Dawson Creek and Fort Nelson. For our next working year we like to add two more marketing managers for Fort Nelson branch to concentrate particularly for skiing and paragliding. Our next one is a bit competitive that is we are going to use the weak points of our competitors in Fort Nelson because it’s our new entry over there so in order get rooted in Fort Nelson we must to pop up our exceptional paragliding amenities for more