English
Eataly is a high-end Italian food market/mall chain comprising a variety of restaurants, food and beverage stations, bakery, and retail items. The first Eataly opened in Turin, Italy, in January 2007.[1] In New York City Eataly opened in August 2010.
Eataly was founded by Oscar Farinetti, an entrepreneur, formerly involved in the consumer electronics business, and is sponsored by Slow Food.
Oscar Farinetti and his associates own about sixty percent of the Eataly while the remaining forty percent is owned by cooperatives of the COOP Group which is the main Italian retailer.
The name Eataly was coined by Celestino Ciocca, a brand strategy consultant who has worked for Texas Instruments as well as Ernst & Young. He first registered Eataly as a domain name on February 23, 2000 and later on (from June 2000) as a trademark.
Celestino Ciocca sold (by his family company) all his rights to the name to Natale Farinetti on February 3, 2004 (public deed repertorio n° 96538 – raccolta n° 11510). The Eataly in New York City is located near Madison Square Park,[4][5] and owned by a partnership including Mario Batali, Lidia Bastianich and Joe Bastianich.[6] It is over 50,000 square feet (4,600 m2) in size,[7] and opened with a large amount of press coverage on August 31, 2010.[8][9][10][11]
Batali has described the place as a grocery store with tasting rooms. Mayor Michael Bloomberg attended the opening, praising Eataly for creating 300 new jobs.[12] Two weeks after opening, there were still lines extending down Fifth Avenue to get into the store[13] and it has since been very positively reviewed by the press.[1][14][15]
The New York Eataly was originally planned for a smaller space near Rockefeller Center.The chain has additional locations in Italy, a few in Tokyo, and was also scouting for other locations as of 2010.[17] In 2012 Eataly opened in Rome its largest megastore, in the abandoned Air Terminal building near Ostiense Station. There is an Eataly in the
Eataly was founded by Oscar Farinetti, an entrepreneur, formerly involved in the consumer electronics business, and is sponsored by Slow Food.
Oscar Farinetti and his associates own about sixty percent of the Eataly while the remaining forty percent is owned by cooperatives of the COOP Group which is the main Italian retailer.
The name Eataly was coined by Celestino Ciocca, a brand strategy consultant who has worked for Texas Instruments as well as Ernst & Young. He first registered Eataly as a domain name on February 23, 2000 and later on (from June 2000) as a trademark.
Celestino Ciocca sold (by his family company) all his rights to the name to Natale Farinetti on February 3, 2004 (public deed repertorio n° 96538 – raccolta n° 11510). The Eataly in New York City is located near Madison Square Park,[4][5] and owned by a partnership including Mario Batali, Lidia Bastianich and Joe Bastianich.[6] It is over 50,000 square feet (4,600 m2) in size,[7] and opened with a large amount of press coverage on August 31, 2010.[8][9][10][11]
Batali has described the place as a grocery store with tasting rooms. Mayor Michael Bloomberg attended the opening, praising Eataly for creating 300 new jobs.[12] Two weeks after opening, there were still lines extending down Fifth Avenue to get into the store[13] and it has since been very positively reviewed by the press.[1][14][15]
The New York Eataly was originally planned for a smaller space near Rockefeller Center.The chain has additional locations in Italy, a few in Tokyo, and was also scouting for other locations as of 2010.[17] In 2012 Eataly opened in Rome its largest megastore, in the abandoned Air Terminal building near Ostiense Station. There is an Eataly in the