English Assignment
CONTENTS i. History of F&N 3 ii. Main selling points of F&N 3 iii. Energetic Drinks Bhd 4 iv. Details and Features of Energion 4 v. Marketing Strategy of Energion 5-6 vi. Results of the survey 7 vii. Slogan for Energion 7 viii. References 8-9 ix. Appendixes 9
Fraser and Neave (F&N) History
F&N was formed by John Fraser and David Chalmers Neave in 1883 at Southeast Asia. At the beginning their business was only marketing aerated water. A joint venture was made with Holland’s Heineken at 1931 for brewing. F&N acquired the rights of franchised Coca-Cola, PepsiCo, Cadbury Schweppers, 7-UP,Fanta, Sunkist at 1936 in Singapore, Brunei, Malaya. Malayan Breweries introduced the Tiger Beer and Anchor Beer. The Malayan Breweries changed its name to Asia Pacific Breweries at 1990. F&N has grown far much in their range of products. Example of their products are isotonic drink, tea, juice, milk, soya, sparkling drinks, carbonated drinks, cordial, yoghurt, canned milk, sweetener, cereal bars ect. Today F&N’s total worldwide asset is worth $14 billion, F&N is franchised in 20 countries with 17,000 employees working under it.
Main selling points of F&N
The vision of the company always leads the company to the success path. F&N’s vision is to be a company
Fraser and Neave (F&N) History
F&N was formed by John Fraser and David Chalmers Neave in 1883 at Southeast Asia. At the beginning their business was only marketing aerated water. A joint venture was made with Holland’s Heineken at 1931 for brewing. F&N acquired the rights of franchised Coca-Cola, PepsiCo, Cadbury Schweppers, 7-UP,Fanta, Sunkist at 1936 in Singapore, Brunei, Malaya. Malayan Breweries introduced the Tiger Beer and Anchor Beer. The Malayan Breweries changed its name to Asia Pacific Breweries at 1990. F&N has grown far much in their range of products. Example of their products are isotonic drink, tea, juice, milk, soya, sparkling drinks, carbonated drinks, cordial, yoghurt, canned milk, sweetener, cereal bars ect. Today F&N’s total worldwide asset is worth $14 billion, F&N is franchised in 20 countries with 17,000 employees working under it.
Main selling points of F&N
The vision of the company always leads the company to the success path. F&N’s vision is to be a company
References: The Disadvantages of Soft Drinks Healthy Eating | SF Gate (2004) The Disadvantages of Soft Drinks EverydayHealth.com (2012) Photo Gallery: 10 Tasty Soda Alternatives. [online] Available at: http://www.everydayhealth.com/photogallery/soda-alternatives.aspx#/slide-1 [Accessed: 8 Dec 2012]. Fn.com.my (1936) Soft Drinks. [online] Available at: http://www.fn.com.my/index.php/business-a-brands/soft-drinks [Accessed: 9 Dec 2012]. 4) Fn.com.my Awards Fn.com.my (2008) Awards Adcracker.com (2002) Advertising Strategy. [online] Available at: http://www.adcracker.com/strategy/Advertising_Strategy.htm [Accessed: 9 Dec 2012]. Businessdictionary.com (2009) What is advertising strategy? definition and meaning. [online] Available at: http://www.businessdictionary.com/definition/advertising-strategy.html [Accessed: 9 Dec 2012].