Semester 1
2013
Connotation – * personal context meaning * An idea or feeling that a word invokes for a person in addition to its literal or primary meaning * The implication of such ideas or feelings
Denotation – * dictionary meaning * he literal or primary meaning of a word, in contrast to the feelings or ideas the word suggests
Connotation can be set in 3 different groups; negative, neutral and positive, depending on the personal reference. M Or Language can be classified into negative and personal connotations. Usually non-emotive words are neutral.
Propaganda: * Propaganda comes in many forms. Through careful observation you can recognise propaganda by its: * persuasive function * sizeable target audience * representation of a specific groups agenda * use of faulty reasoning and/or emotional appeals
* Propaganda is everywhere (e.g. newspapers, internet. TV, comercials) * Everyone is affected * Influences ideologies and political views * Isn’t always harmful
Propaganda Techniques: * Name Calling- An idea or feeling that a word invokes for a person in addition to its literal or primary meaning * Testimonials- An idea or feeling that a word invokes for a person in addition to its literal or primary meaning * Bandwagon- This technique tries to persuade everyone to join in and do the same thing * Pinpointing the Enemy- An attempt to simplify a complex situation but presenting one specific group or person as the enemy. * Plain Folks- an attempt by the propagandist to convince the public that his views reflect those of the common person and that