In life we are all searching for something. Something to fill this unknown gap of dissatisfaction, that when we begin to fill the gap with unneeded possessions. Although we are filling this gap we lose what means most to us; happiness and relationships. It a cycle, a process of consumerism, if we learn to develop meaningful relations and recognise the important lessons in life the cycle of consumerism can be broken. The Island and Bruce Dawes poems are excellent examples of consumerism and its effects.
The gap that we believe must fill is evident in The Island, “we have finally found happiness” the tribe say. Under the dialogue is an image of two of the tribe member’s discussing this moment of happiness when they fill the gap within their lives; to capture what means most to them – a monster. In the book the monster is a symbol of happiness therefore they believe once the monster is caught they will be happy. Later the Tribe learn t realise that happiness can’t be a possession otherwise it will not last. “They call for the creature, but it was gone with no reply”. An image is shown of the emotion of one of the tribe members. His expression is miserable as he realises the possession he owned no longer brings him happiness. The gap that was once filled with possession cannot last. Possessions aren’t always the only concept people tend to use to fill the empty gap in life. Many people result in craving for violence; this is shown in Bruce Dawes poem The Not So Good Earth. Uncle Billy is sitting close to the television while watching “all [these] screaming faces and bodies going under horse’s hooves”. “Faces” is a generalisation of the violence as if uncle billy hasn’t realised though were each people. Uncle Billy is also explained “hunched up” at the television. This is explains his feel for need of this terrible violence. The use of imagery helps us image his intense passion for the violence. Although Billy enjoyed the violence being showed it didn’t last, soon the television was smashed to the floor, leaving Billy to think there was nothing more to do. Violence can’t fill the gap that people feel.
The absence of relationship and higher placement on possessions is an obvious factor of consumerism. The tribe are colourless; simply black and white. The monster (the symbol of happiness) is bright and colourful. The colourless people are “hard working...” and don’t notice the world around them. The colours are used to display each characters degree of happiness. The displacement between the tribe leaves them unhappy this is shown through the colour. The boy (the urchin) is shown with a slight amount of colour within his cheek. This shows the boys happiness because of his relationship between himself and the monster, where the tribe have displaced this happiness of relations. Through the use of inclusive language the relationship between the monster and the young boy are shown effective “They play together in the sea... Laughing and splashing...” A happy mood is set between the two characters and not the ownership of the other. Ownership of the monster between the tribe and the monster result in their unhappiness. Bruce Dawes poem Enter without So Much as Knocking displays the lack of relationships resulting in an unhappy almost un-meaningful life. With the displacement of relationships “Pretty soon he was old enough... to be a money hungry back-stabbing miserable so-and-so”. The use of listing describes the way the main character thinks, feels and acts. If the man in the poem built relationships instead of “[kicking] everyone down” he would have been better off, instead the man dies with his “old automatic smile with nothing behind it”. His fake smile is a symbol of the fake happiness he showed when deep down people knew he was unhappy because the way he misplaced his relationships.
Meaning is important and we all have trouble finding it in a world that struggles to have meaning it’s self. Only through accepting the world around us can we break the cycle of consumerism as the young boy in The Island did where the tribe did not. “The boy and the monster drifted away in the sunset leaving the small tribe is its island”. The image shown uses potioning effectively to display the distance between the boy and the tribe, this is used both symbolically and visually. On the last page potioning is used to show the tribe all order and not looking at each or the reader. The potioning of the tribe shows a sense of unhappiness and no relationships between any of the members of the tribe. The tribes meaning is thought to be gone because they wanted to take possession of the monster, while the boy built a relationship and was able to be happy, brake away from the cycle and drift away into the unknown just accepting life. The poem Enter without So Much as Knocking by Bruce Dawe, shows an example of a man that doesn’t find meaning in his life. At a point in the poem he does seem to find happiness “however he enjoyed ... [Going] to the late show at the local drive-in... ” he sat admiring the stars. The use contrast of the happiness he felt at this point showed how little it took for him to go back to his old was of kicking people down. Only when he stopped putting others down was he happy. “Alice, for God’s sake... hey ease up, will you watch it-” the last words that he said mentioned in the poem. The use of this dialogue shows his anger for Alice and how ironic that his last words were putting another down. The man never created relationships therefore was never truly happy; although he shows that if we do build relationships we can be happy.
Everyone is searching for a meaning in life and often it isn’t found. The empty feeling can leave us feeling lost and unhappy, even unsatisfied. If people stop focusing on what they don’t have and what we need, we can break the cycle, only then we can accept life and be happy. We can break the cycle of consumerism.
You May Also Find These Documents Helpful
-
Bruce Dawes poems explore the impacts of consumer culture and are an indictment of the growing materialism in modern society. In Enter Without So Much As Knocking (1962), Dawe portrays a world dominated by consumerism, which has lead to `conformity, and eroded the individuality of many people. The idea that our view of the world can only be seen through television and that our experience of life is restricted and controlled by it is highlighted in the satirical poem, Tele Vistas.(1977) This idea is revisited in The Not So Good Earth.(1966) Television in consumer society is the prime source of information and entertainment. Dawe expresses his concern that we have become desensitized to human suffering because it is presented to us as entertainment.…
- 836 Words
- 4 Pages
Good Essays -
Demands are always there. Rockwell says that demands eventually help make new items available in the market. No matter how superfluous they might be. They open up a market in which everyone could benefit. Most services or goods were first created to meet superficial demands.…
- 310 Words
- 2 Pages
Satisfactory Essays -
First, Americans are becoming over materialistic because of competition. Source number five, “The New Consumerism”, an essay written by Juliet Schor, explains the concept of competition between Americans, which leads to dangerous effects. In the essay, Schor explains how the American neighborhood led to competition in the middle of the twentieth century. Schor states, “In the 1950’s and 60’s, when Americans were keeping up with the Jones down the street, they typically compared themselves to other households of similar incomes” (Schor ¶ 3). This explains competition because even though each family has similar incomes, the competition to have the same possessions may develop in the neighborhood, even if they don’t need it.…
- 343 Words
- 2 Pages
Good Essays -
Materialism and consumerism prevent people from understanding and appreciating what is truly important in life. This is a truth recognized by the narrator in “The Technology of Simplicity” by Mark A. Burch and by George Longarrow in “A Bedside Story” by Gilles Pinette. In both passages it is clear the characters disdain for the consumerist attitude associated with the todays world. Although they have a similar view on materialism it is for different reasons.…
- 551 Words
- 2 Pages
Good Essays -
In a Brave New World, a novel written by Albert Huxley, the utopian world is driven by consumerism. At an early age everyone is indoctrinated in the mindset that, “Ending is better than mending. The more stitches the less riches.” The mindset of the society is that it is better to buy a new item, rather than fix and old one. This would absolutely infuriate Karl Marx. He would say this enables greed and capitalism in society. That this is just a way to get people to spend money on things they do not need or already have. This is all part of the world we live in today, Every year we get a new phone or “upgrade” to a new one, even if the phone we are currently using is not broken.…
- 320 Words
- 2 Pages
Good Essays -
In James Twitchell's essay, "In Praise of Consumerism," he states that producers "splash magical promises over their goods" in order to make a sale. He believes we are not duped into buying stuff, but we demand it. The overwhelming amount of material goods available on the market today isn't "exploiting our desire" but rather fulfilling our needs. Since when did our self-image dictate what and why one product is better than the next? For me and my parents, it's hard to say. I think the massive rise in consumerism all started with the Industrial Revolution and the sudden ability of the working class citizen to acquire the latest and greatest goods. During the 18th century, many of the goods were more like amenities…
- 294 Words
- 2 Pages
Satisfactory Essays -
I have learned a great deal from this class in a short amount of time, but one of the most interesting things studied would have to be the 1920’s. Not only did the United States become the wealthiest nation in the world during this era, but some major social changes took place during this time. Consumerism grew during the 1920’s due to products being made more obtainable. Henry Ford’s assembly line contributed greatly to this. Each worker was given a specific task to do on the assembly line, and that along with the model T only being made in the color black, allowed for a greater number of model T cars to be produced each day. Ford also realized that he needed his workers to become customers, so he paid workers $5 a day instead of the $1.50 a day salary that was the normal. Eventually other business owners saw that Ford’s idea was a smart business decision and followed his lead, making more workers…
- 757 Words
- 4 Pages
Good Essays -
Consumerism is a word loaded with many connotations, some negative and others positive. For the purpose of this essay, the following use of the word will be referred to. Consumerism is an ideology and a way of life that has exploded within the last decades. It is the constant need and want to buy goods and services and upgrade frequently due to planned obsolescence even when they are not necessary or even particularly useful and it should not be confounded with consumption, which is the act of buying fundamental goods.…
- 1228 Words
- 5 Pages
Good Essays -
A consumer can be defined as someone who buys the goods or services purchased for private use or consumption. The effectiveness of the law in protecting consumers has been effective but also non-effective because an assessment of its effectiveness can only be reached by a realisation of the development of consumer law in Australia. The legislation applies legal measures like laws such as the Trade Practices Act 1974 (cth), Consumer Protection Act 1969 (NSW) to help protect consumers. A wide variety of non-legal measures exist which aim to achieve justice for consumers. These include redress and remedies such as self-help and the media; however the legislation is quite ineffective in areas of consumer protection such as occupational licensing and contract rights.…
- 1257 Words
- 4 Pages
Good Essays -
The way Americans treat our planet has changed dramatically over the years. Whether intentionally or unintentionally, our impact on the planet has been mostly negative. The United States in particular has not been treating our planet well. Environmentally speaking, The United States is not doing a very good job compared to other countries because of the way we treat our environment, our high rate of consumerism and that fact that our basic moral and social values differ from other places around the world.…
- 541 Words
- 3 Pages
Good Essays -
Abandonment of Autos is used to convey the concept of replacing products that are no longer popular with the newest, latest product out. The poem portrays a man who doesn’t want his car anymore selling it to go and buy a new “better” one, with the person looking at his old car being critical and demeaning towards the car. The merchant in this poem is a metaphor for ‘… one who senses the fitness of things’ and the way that our consumerist society tells us that the…
- 875 Words
- 3 Pages
Good Essays -
Consumerism can best be defined as the promotion of the consumers’ interests and the theory that an increasing consumption of goods is economically desirable. Andy Warhol was amongst many other artists who were attacked for their open embrace of consumerism. He liked the idea that consumerism could unify Americans’ of all different backgrounds but he believed that there was a lack of creativity and originality in advertising. Warhol began to use everyday objects as his subjects’ and built on the movement that was later to be recognized as one ignited by him, known as Pop Art.…
- 1622 Words
- 7 Pages
Powerful Essays -
Consumerism is the center of American culture. Americans tend to confuse their wants with their needs. With new advances in technology, as well as the help of advertisers, people are provided with easy access to new products that seem essential to their everyday life, even though they have survived this long without them. People cannot live without food, clothing, and shelter. But realistically, according to people's different lifestyles, more than food, clothing, and shelter are needed. Most people need to work to survive. Unless a job is either in their own home, or within walking distance, a means of transportation is needed. Whether it be a vehicle, money for a taxi-cab, or a token for a ride on the subway, money must be spent in order to reach the place of work. For a student, paper, pens, and possibly a computer are a necessity. In order to complete school assignments, these tools are sometimes even required. Schooling is required for many types of jobs, which provide money, which is without a doubt essential in life. Food, clothing, and shelter are not the only things needed to survive. The problem begins when people with a larger disposable income take it too far. A car is definitely needed, but the fastest car in the most attractive color is not. Needs begin getting confused with…
- 1942 Words
- 8 Pages
Good Essays -
Based on assumption of the human nature behaviour, four models of consumers in relation to consumer decision-making have been illustrated by Schiffman (2010) - they are economic, passive, cognitive and emotional views. This paper is to compare and contrast the four views of consumer decision-making, to analyze various models of human behaviour in relation to consumer decision-making so that marketers can better understand how consumer behaviour influenced by the factors in the process of consumer decision making before marketing strategies can be developed.…
- 2344 Words
- 10 Pages
Better Essays -
Planned obsolescence – sometimes technology exists that would result in future purchases of products, e.g. light bulbs, that don’t burn out, pantihose that don’t run. However it is not in the interest of the business to sell these products.…
- 1450 Words
- 9 Pages
Powerful Essays