Engro Foods Products
EngroFoods’History:
Engro Foods (Pvt.) Limited (EFL) has been established in 2005 as part of a diversification process at the Engro Group. The plant located at Sukkur on 23 acre land, has the raw milk reception capability of 300,000 liters per day and UHT milk capacity of 200,000liters per day. The plant has been established at a cost of Rs. 1 billion which provides direct employment to 750 people. Engro Foods has entered the Food business through milk processing and sale with the company’s vision to pursue growth opportunities based on country fundamentals and own strength. It also positions the company to leverage its corporate social responsibility initiatives and work closely with rural communities to promote integrated farming and livestock development. This effort is expected to play pivotal role in poverty alleviation and improving livelihoods of the poor in the milk collection areas.
Engro Foods will work with the Pakistan Poverty Alleviation Fund and its three partner organizations to help implement sustainable business models that increase farmer’s profitability and develop a positive social and business climate for growth and expansion of livestock and other forms of value added agriculture
OLPERS MILK
Introduction:
This is an Ultra High Temperature treated milk product. Over the years, the product has established a strong consumer base and has become one of the leading products of the Company, contributing the second highest % of the Company's sales. The product faces great competition from other established substitutes in the market (Nestle, Haleebetc). Consequently, a significant amount is spent on the product's advertising & promotional activities, diversified across the entire media range to target a larger customer base every year, which has helped the Company attain the market leadership in the UHT industry.
Target Customers:
Olper's milk is sold widely to all customers with ages varying from 2 to 60+ years via distributors &
Engro Foods (Pvt.) Limited (EFL) has been established in 2005 as part of a diversification process at the Engro Group. The plant located at Sukkur on 23 acre land, has the raw milk reception capability of 300,000 liters per day and UHT milk capacity of 200,000liters per day. The plant has been established at a cost of Rs. 1 billion which provides direct employment to 750 people. Engro Foods has entered the Food business through milk processing and sale with the company’s vision to pursue growth opportunities based on country fundamentals and own strength. It also positions the company to leverage its corporate social responsibility initiatives and work closely with rural communities to promote integrated farming and livestock development. This effort is expected to play pivotal role in poverty alleviation and improving livelihoods of the poor in the milk collection areas.
Engro Foods will work with the Pakistan Poverty Alleviation Fund and its three partner organizations to help implement sustainable business models that increase farmer’s profitability and develop a positive social and business climate for growth and expansion of livestock and other forms of value added agriculture
OLPERS MILK
Introduction:
This is an Ultra High Temperature treated milk product. Over the years, the product has established a strong consumer base and has become one of the leading products of the Company, contributing the second highest % of the Company's sales. The product faces great competition from other established substitutes in the market (Nestle, Haleebetc). Consequently, a significant amount is spent on the product's advertising & promotional activities, diversified across the entire media range to target a larger customer base every year, which has helped the Company attain the market leadership in the UHT industry.
Target Customers:
Olper's milk is sold widely to all customers with ages varying from 2 to 60+ years via distributors &