enhancement of internet cafe in Cabadbaran City: Basis for Marketing Improvement
CHAPTER I
Introduction
Internet café, often called cyber café, is a place that offers customers hi-speed internet access, other computer services and variety of PC games. It deals with internet time that a customer buys and it can be sold per hour or minute and sometimes longer. Internet café is the most popular in the world of business people, travelers and tourists, but it also finds good and frequent customers in teenagers and adults who spend a lot of the playing computer games.
In many developing countries Internet café’s are the primary of internet access for citizen as a shared-access model is more affordable than personal ownership of equipment and/or software. The business, Internet café also is one of the in demand business in the Philippines. It is mostly find near in schools, churches, malls, or even in a subdivision or in a village. Internet café is simply a must for web mail, instant messaging and the best way to keep in touch both in private and professional’s field.
In Cabadbaran City, Internet Café is one of the small but increasing businesses due to the vastness of the demand of the people and its customer. As the business grows smoothly, it’s obviously that the internet café gives them a good service and enough satisfaction through the internet access and the equipment/computer itself. Aside from the gratification the customers rendered it also gives them an affordable cost of time that the customers may acquire for using the computer. Consequently, the business internet café in Cabadbaran City caters the demand of the customers’ satisfaction.
But unfortunately, while the business Internet Café last in Cabadbaran City, we noticed that the business undergo some difficulties in handling and coping this business. As we observed the said business, most problems they encountered in the first place were lacking of strategies despite of the presence of many competitors and the upgrading of the computer equipments in which it
Introduction
Internet café, often called cyber café, is a place that offers customers hi-speed internet access, other computer services and variety of PC games. It deals with internet time that a customer buys and it can be sold per hour or minute and sometimes longer. Internet café is the most popular in the world of business people, travelers and tourists, but it also finds good and frequent customers in teenagers and adults who spend a lot of the playing computer games.
In many developing countries Internet café’s are the primary of internet access for citizen as a shared-access model is more affordable than personal ownership of equipment and/or software. The business, Internet café also is one of the in demand business in the Philippines. It is mostly find near in schools, churches, malls, or even in a subdivision or in a village. Internet café is simply a must for web mail, instant messaging and the best way to keep in touch both in private and professional’s field.
In Cabadbaran City, Internet Café is one of the small but increasing businesses due to the vastness of the demand of the people and its customer. As the business grows smoothly, it’s obviously that the internet café gives them a good service and enough satisfaction through the internet access and the equipment/computer itself. Aside from the gratification the customers rendered it also gives them an affordable cost of time that the customers may acquire for using the computer. Consequently, the business internet café in Cabadbaran City caters the demand of the customers’ satisfaction.
But unfortunately, while the business Internet Café last in Cabadbaran City, we noticed that the business undergo some difficulties in handling and coping this business. As we observed the said business, most problems they encountered in the first place were lacking of strategies despite of the presence of many competitors and the upgrading of the computer equipments in which it