A business is never static. their is always room for improvement and to know where and when an organization needs improvement is improvement itself.
Many methods are acquired and researches are conducted to find out the areas of improvement.
Increasing global competition, the development in the world business has changed thefocus in management from looking only at tangible resource to looking intangible assetsand intellectual capital, which become more important determination for competitive advantage, value creations and wealth of business
In additional, the value relevance, reliability, andtimeliness of traditional accounting information reports appear to be declining, and new methods of innovation and technology, better customer relations, better brand image appear.
This research attempts at filling the gap between knowledge and making use of knowledge for positive powerful results. It is concerned in examining empirically the methods used by the organization of Bank Al Habib ,their strategic intellectual capital information which they acquire from research, and which attempts them to hold a sustainable position in Pakistan , amongst all its rivals.
The second section provides structural framework for intellectual capital information and research implementations. The third section includes research design, procedure and the fourth describes the results and discussion.
INTRODUCTION
Over recent years, academics and practitioners alike have been taking a growing interest in the evaluation of market research activities. Discussions of the relationship between market research and business performance emphasize a logical link between useful information and good decisions. While many marketers agree with this logic, and think that market research and business performance are positively related, the sole empirical study conducted so far did not confirm this. A possible reason for the lack of confirmation is that different types of market