Enhancing Business-Comunity Relations
Enhancing Business-Community Relations
Petron Corporation Case Study
by Charmaine Nuguid-Anden1
September 2003 www.new-academy.ac.uk www.pbsp.org.ph www.unv.org ‘Enhancing Business-Community Relations’ – Petron Corporation Case Study, Philippines
Contents
1. Introduction .................................................................................................................................... 2
2. The Beginnings of Volunteerism In Action ................................................................................. 3
3. The Various Programs................................................................................................................... 3
3.1. Education ............................................................................................................................. 4
3.2. Environment ........................................................................................................................ 5
4. Existing VIA Procedures ............................................................................................................... 7
5. Monitoring and Evaluation ........................................................................................................... 9
5.1. Clear Directions ................................................................................................................... 9
5.2. Effective Leadership ............................................................................................................ 9
5.3. Active Partnership and Enthusiasm of Stakeholders ........................................................... 9
5.4. Direct Personal Involvement ............................................................................................. 10
5.5. Appropriate Systems and Structures.................................................................................. 10
5.6. Personal Growth Opportunities/Empowerment
Petron Corporation Case Study
by Charmaine Nuguid-Anden1
September 2003 www.new-academy.ac.uk www.pbsp.org.ph www.unv.org ‘Enhancing Business-Community Relations’ – Petron Corporation Case Study, Philippines
Contents
1. Introduction .................................................................................................................................... 2
2. The Beginnings of Volunteerism In Action ................................................................................. 3
3. The Various Programs................................................................................................................... 3
3.1. Education ............................................................................................................................. 4
3.2. Environment ........................................................................................................................ 5
4. Existing VIA Procedures ............................................................................................................... 7
5. Monitoring and Evaluation ........................................................................................................... 9
5.1. Clear Directions ................................................................................................................... 9
5.2. Effective Leadership ............................................................................................................ 9
5.3. Active Partnership and Enthusiasm of Stakeholders ........................................................... 9
5.4. Direct Personal Involvement ............................................................................................. 10
5.5. Appropriate Systems and Structures.................................................................................. 10
5.6. Personal Growth Opportunities/Empowerment
References: Petron Foundation Annual Report, 2001 Petron Foundation Annual Report, 2002 Integrating Corporate Community Involvement for Added Value: Trends and Case Studies., published by the Council on Foundations, USA, 1996 “Young Women Volunteering In Asia,” by Dr. Kang Hung Lee, paper presented during the Young Asian Women Volunteers Congress, May 21-24, 2001, Quezon City, Philippines