WITH FOCUS ON PARTICIPATION OF A STATE UNIVERSITY
in partial fulfillment of the requirements for
MHTM 206 “Business Strategies Applied in Hospitality Management”
and
MHTM 207 “Seminar on Risks and Safety Management in Hospitality Industry”
Master in Business Administration Executive Program
Major in Hospitality and Tourism Management
Submitted to Prof. Dr. DiosdadoAmante
Eulogio “Amang” Rodriguez
Institute of Science and Technology
Nagtahan, Sampaloc, Manila
Phase I, AY 2010-2011
Submitted by MARYLEE D. SAN BUENAVENTURA
PART I. PROJECT CONSIDERATION
BRIEF DESCRIPTION
The Philippine Tourism Law (Republic Act 9593) underscores that “the State declares tourism as an indispensable element of the national economy and an industry of national interest and importance, which must be harnessed as an engine of socio-economic growth and cultural affirmation to generate investment, foreign exchange and employment, and to continue to mold an enhanced sense of national pride for all Filipinos.”
Among others, the State shall seek to a) Recognize sustainable tourism development as integral to the national socio- economic development efforts to improve the quality of life of the Filipino people, providing the appropriate attention and support for the growth of this industry; and b) Create a favorable image of the Philippines within the international community, thereby strengthening the country’s attraction as a tourism destination and eventually paving the way for other benefits that may result from a positive global view of the country”.
The recent enactment of R.A. 9593 is an effort of the Philippine government to strengthen the tourism and hospitality industry and articulate the role of the Department of Tourism in this development goal. However, the Tourism Department cannot accomplish the rapid development of the industry alone. Despite its best efforts, the number