Enterprise And Entrepneurship Assginemtn Final 
Lord Ashcroft International Business School
Enterprise and Entrepreneurial Management
Marketing, Strategy and Enterprise
Module Code: MOD003477
Year: 2014/15
Semester: 1
Academic Year: 2014/15
Semester/Trimester: 1
SID NUMBER: 1318572/1 MODULE CODE: MODOO3477
NAME OF COMPANY: Little Miss Cupcake
WORD COUNT: 2000 words
Table Of contents
Contents
1.
Introduction 5
2.0 Market Research 8
2.1 Market Research Methods 9
2.1.1. Analysis of Marketing Environment 10
2.2 Setting the Marketing Objective. 11
2.2.1 Market Segmentation 12
Geographic 12
Demographic 12
Lifestyle 12
Other Segments 13
2.3 Marketing Strategies 14
2.3.1 Innovation (PRODUCTS): 14
2.3.2 Identification (OF TARGET MARKETS BY PRICE, ADJUST STRATEGY): 14
2.3.3 Interaction (PROMOTIONS EXTERNAL): 14
2.3.4 Information Gathering (INFORMAL NETWORKING AND PLACE): 15
2.4 Issues in Market Research 16
Survey Design 16
Survey Nonresponse 16
Survey Bias 16
3.0Conclusion 18
4.0 Recommendation 19
1.0 Introduction
This Market research will include a business synopsis and also a project outline for the opening of Little Miss cupcake. Market research is critical as it is the chief attribute linking consumers, customers and public to the researcher through statistics assisting the business in identification of consumer behaviors, marketing opportunities and threats therefore strengthening market position by knowledge capital in marketing (Scarborough, 2012 and Kotler, 2008). In simpler words, this market research is very important for every new business and should not be just an once-in-a-lifetime activity. To make this business a successful one research will be conducted on a continual basis to keep up with marketing trends and to maintain a competitive edge. It is said to be vital to understanding the business’s target marketing and increasing sales. This will be done mainly by the use of Journals, Text, surveys, interviews
Enterprise and Entrepreneurial Management
Marketing, Strategy and Enterprise
Module Code: MOD003477
Year: 2014/15
Semester: 1
Academic Year: 2014/15
Semester/Trimester: 1
SID NUMBER: 1318572/1 MODULE CODE: MODOO3477
NAME OF COMPANY: Little Miss Cupcake
WORD COUNT: 2000 words
Table Of contents
Contents
1.
Introduction 5
2.0 Market Research 8
2.1 Market Research Methods 9
2.1.1. Analysis of Marketing Environment 10
2.2 Setting the Marketing Objective. 11
2.2.1 Market Segmentation 12
Geographic 12
Demographic 12
Lifestyle 12
Other Segments 13
2.3 Marketing Strategies 14
2.3.1 Innovation (PRODUCTS): 14
2.3.2 Identification (OF TARGET MARKETS BY PRICE, ADJUST STRATEGY): 14
2.3.3 Interaction (PROMOTIONS EXTERNAL): 14
2.3.4 Information Gathering (INFORMAL NETWORKING AND PLACE): 15
2.4 Issues in Market Research 16
Survey Design 16
Survey Nonresponse 16
Survey Bias 16
3.0Conclusion 18
4.0 Recommendation 19
1.0 Introduction
This Market research will include a business synopsis and also a project outline for the opening of Little Miss cupcake. Market research is critical as it is the chief attribute linking consumers, customers and public to the researcher through statistics assisting the business in identification of consumer behaviors, marketing opportunities and threats therefore strengthening market position by knowledge capital in marketing (Scarborough, 2012 and Kotler, 2008). In simpler words, this market research is very important for every new business and should not be just an once-in-a-lifetime activity. To make this business a successful one research will be conducted on a continual basis to keep up with marketing trends and to maintain a competitive edge. It is said to be vital to understanding the business’s target marketing and increasing sales. This will be done mainly by the use of Journals, Text, surveys, interviews