enterprise rent a car

1. Enterprise Rent-A-Car has defined its service much differently than that of the typical national car rental companies. Their idea and technique of personal service, by treating the customers like neighbors more so than clients is what makes this company so unique and successful. They are industry leaders in fleet size and market presence. The company’s president, Andy Taylor, stated in his motto “if you put the customers first they will be satisfied and come back, followed by employees who are well informed and part of a team atmosphere. If you put the customers and employees first the bottom line will happen”. The company’s service concept focuses on three key benefits for the customer. The first benefit is their enormous form of convenience due to nearby locations. Second, the luxury of being picked up and dropped off at one’s own home, office, or repair shop - free of charge. Third, are their outstanding rates that cannot be beat, as well as their exceptional selection of vehicles.
2. Enterprise Rent-A-Car possesses several advantageous features that give them a leg up on the competition. Since the beginning, their market focus has been on the replacement segment. This includes customers who need a car because of an accident, routine maintenance, or theft. In addition is the discretionary segment, which includes people who use their services for short business, leisure, and other special occasion trips. The company’s “pick up and drop off” feature is what sets them above their competition. Enterprise Rent-A-Car has offices located within 15 minutes of 90% of the U.S. population – a highlight of their extreme focus on convenience. Although Enterprise Rent-A-Car offers a lot of the same choice in car selection as other companies, their main objective is to keep the customer entirely satisfied. As it was from the start according to Andy Taylor, their loyalty to customers is the key reason why so much of the Enterprise’s energy goes into recruiting, hiring, and