Entrepreneur Behaviour
Entrepreneurial Behavior:
Transforming an Innovative Idea into an Entrepreneurial Product
An Open Textbook Adaptation by Textbook Equity
Published and Distributed by
Fearlessly Copy, Distribute, RemixTM opencollegetextbooks.org
This book is provided under a Creative Commons Attribution, Non-Commercial, Share Alike License. It is an adaptation of Open University’s “Entrepreneurial Behavior” provided under the identical Creative Commons license at http:// openlearn.open.ac.uk/mod/oucontent/view.php?id=397405. Open University is not part of, nor endorses this derivative work.
Attribution-NonCommercial-Share Alike CC BY-NC-SA Publication date: June 9, 2011
This license permits others to remix, tweak, and build upon the work noncommercially, as long as they credit Textbook Equity and license their new creations under the identical terms. For license details and legal code see http://creativecommons.org/licenses/by-nc-sa/3.0/ ISBN-13: 978-1463550417 ISBN-10: 1463550413
Table of Contents
Introduction � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 5 Learning Outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 1� Economic Function of the Entrepreneur � � � � � � � � � � � � � � 6 Assessment 1 Characteristics of the Entrepreneurial Firm Checklist . . . . . . . . .8 “Wall Street” (1987) Gordon Gekko: Address to Teldar Paper Stockholders . .12 Assessment 2 Motivation for Entrepreneurial Behavior . . . . . . . . . . . . . . . . . .13 2� Entrepreneurial Qualities � � � � � � � � � � � � � � � � � � � � � � � � 14 Behavioral Characteristics of Entrepreneurs . . . . . . . . . . . . . . . . . . . . . . . . . .16 Assessment 3 Personal Entrepreneurial Qualities . . . . . . . . . . . . . . . . . . . . . .17 Assessment 4 Personal Motivation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Assessment 5 Locus of Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20
Transforming an Innovative Idea into an Entrepreneurial Product
An Open Textbook Adaptation by Textbook Equity
Published and Distributed by
Fearlessly Copy, Distribute, RemixTM opencollegetextbooks.org
This book is provided under a Creative Commons Attribution, Non-Commercial, Share Alike License. It is an adaptation of Open University’s “Entrepreneurial Behavior” provided under the identical Creative Commons license at http:// openlearn.open.ac.uk/mod/oucontent/view.php?id=397405. Open University is not part of, nor endorses this derivative work.
Attribution-NonCommercial-Share Alike CC BY-NC-SA Publication date: June 9, 2011
This license permits others to remix, tweak, and build upon the work noncommercially, as long as they credit Textbook Equity and license their new creations under the identical terms. For license details and legal code see http://creativecommons.org/licenses/by-nc-sa/3.0/ ISBN-13: 978-1463550417 ISBN-10: 1463550413
Table of Contents
Introduction � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 5 Learning Outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 1� Economic Function of the Entrepreneur � � � � � � � � � � � � � � 6 Assessment 1 Characteristics of the Entrepreneurial Firm Checklist . . . . . . . . .8 “Wall Street” (1987) Gordon Gekko: Address to Teldar Paper Stockholders . .12 Assessment 2 Motivation for Entrepreneurial Behavior . . . . . . . . . . . . . . . . . .13 2� Entrepreneurial Qualities � � � � � � � � � � � � � � � � � � � � � � � � 14 Behavioral Characteristics of Entrepreneurs . . . . . . . . . . . . . . . . . . . . . . . . . .16 Assessment 3 Personal Entrepreneurial Qualities . . . . . . . . . . . . . . . . . . . . . .17 Assessment 4 Personal Motivation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Assessment 5 Locus of Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20