Steve Lipscomb
¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬_____________________________________________________________________
I. Statement of the Problem
World Poker Tour Enterprises has become the most compelling market that harvest success but in the long run becomes the perfect representation to be the most difficult business models for which to provide any intellectual property protection for its many competitors that had almost copy its original tv series.
The patents pending mainly on the camera and graphics presentation of mainly World Poker Tour on another series on ESPN entitled World Series of Poker Circuit but resolution on the case have not been solved.
In its currents state, which is in recovery on loss of profits, the World poker Tour Enterprises must explore new possible opportunities that will enhance their marketability to audience and improve the possible outcome of gaining higher profits by enhancing strategy to become more competitive in its own way.
II. The Perspective
STUDENT’S PERSPECTIVE World Poker Tour Enterprises must focus more becoming known worldwide by building more casino locations, more series of poker tournaments, new products, higher stakes and also partnerships with different known channels that will enhance its global competitiveness.
III. SWOT Analysis
STRENGTH WEAKNESSES OPPORTUNITIES THREATS
• Fast growing
• Strong brand image
• Large scale operation
• Good investment portfolio
• Easy market penetration • Low return on equity
• Limited by US legalities/ legal obligation
• Declining operating margin
• Less Intellectual Property ownership
• Less Patent ownership on key ideas • International expansion
• Expanding local market
• E-commerce
• Key business in market • Increasing competitors in the market
• Global Economic Slowdown
• Risk in capital gains
• Risk of international Operations
IV. Alternative Courses of