Entrepreneurship
Entrepreneurship
Executive Summary:
This assignment present on innovation of a new product which added substantial value of an organisation and represent significantly new dynamic direction of an organisation. We try to understand historical background and environmental condition that leads to emergence this product .We focus on the approach, creativeness, ideas, attitude, market demand, customer behaviour, creative destruction are behind this innovation. We also find out strategic plan that were employed to maximise the potential gain of this innovative product.
S.no
Table of content
Page no
1
Introduction
4
2
Historical Background
4
3
Customer unsatisfied
4
4
Environmental condition and Niche market demand
5
5
Milestone for creativity and innovation
5
6
Approach, Attitude and behaviour toward innovation
6
7
Strategic plan
7
8
Conclusion
8
9
Recommendation
8
10
References
9
Innovation added Substantial value
Introduction:
Gopro is the world prominent leading activity image capture and most versatile, hottest camera company. Company has been established since 2002 by Nick woodman at Tech crunch disrupt in San Francisco. Company are producing different variety of product which we can divide into three categories
1) Gopro cameras
2) Gopro mounts
3) Accessories (Helmet camera, 2013)
Product details are as follows....
LCD touch BACPAC, video Cameras, Batteries, WIFI BACPAC, Combo kit, Dive housing, wrist housing, rechargeable Li ion battery, HD Skeleton housing, Composite cable, Anti fog insert, HDMI cable. (Gopro camera, 2013)
But the most valuable product that is contributed company major growth on manufacturing and marketing point of view, is Gopro’s HD Hero2 video Cameras in 2011. We will find out historical background and environment condition that is involved to innovate and formulise to launch this product that is not only added
Executive Summary:
This assignment present on innovation of a new product which added substantial value of an organisation and represent significantly new dynamic direction of an organisation. We try to understand historical background and environmental condition that leads to emergence this product .We focus on the approach, creativeness, ideas, attitude, market demand, customer behaviour, creative destruction are behind this innovation. We also find out strategic plan that were employed to maximise the potential gain of this innovative product.
S.no
Table of content
Page no
1
Introduction
4
2
Historical Background
4
3
Customer unsatisfied
4
4
Environmental condition and Niche market demand
5
5
Milestone for creativity and innovation
5
6
Approach, Attitude and behaviour toward innovation
6
7
Strategic plan
7
8
Conclusion
8
9
Recommendation
8
10
References
9
Innovation added Substantial value
Introduction:
Gopro is the world prominent leading activity image capture and most versatile, hottest camera company. Company has been established since 2002 by Nick woodman at Tech crunch disrupt in San Francisco. Company are producing different variety of product which we can divide into three categories
1) Gopro cameras
2) Gopro mounts
3) Accessories (Helmet camera, 2013)
Product details are as follows....
LCD touch BACPAC, video Cameras, Batteries, WIFI BACPAC, Combo kit, Dive housing, wrist housing, rechargeable Li ion battery, HD Skeleton housing, Composite cable, Anti fog insert, HDMI cable. (Gopro camera, 2013)
But the most valuable product that is contributed company major growth on manufacturing and marketing point of view, is Gopro’s HD Hero2 video Cameras in 2011. We will find out historical background and environment condition that is involved to innovate and formulise to launch this product that is not only added
References: 1) Helmet Camera Gopro mount& product (2013).Helmet Camera. Available at http://www.helmetcamera.com/acart/agora.cgi?cart_id=769142.2982*726QR2&xm= on&ppinc=GoPro_Mounts&product=GoPro_Mounts (Accessed on 16/09/2012) 2) Gopro Camera-mount (2013).Gopro Camera. Available at http://gopro.com/camera-mounts (Accessed on 16/09/2012) 3) Coolintl Gopro (2013).Coolintl Gopro http://coolintl.com/gopro-a-product-that-markets-itself/ (Accessed on 16/09/2012) 4) Business transworld gopro-hero2-2011(2013).Business transworld gopro. Available at http://business.transworld.net/83900/uncategorized/gopro-hero2-2011-mostinnovative-product/ (Accessed on 16/09/2012) 5) Forbes Ryanmac gopro Evolution (2013) http://www.forbes.com/sites/ryanmac/2013/03/04/gopro-evolution-from-35mm-filmto-americas-fastest-growing-camera-company/ (Accessed on 16/09/2012) 6) Wired playbook skiing gopro cameras (2013).Wired skiing gopro. Available at http://www.wired.com/playbook/2012/12/us-skiing-gopro-cameras/ (Accessed on 16/09/2012) 7) Kuratko, Donald f 2009, Entrepreneurship, Eight Edition, Indiana universityBloomington, printed united state of America.