Gallery M33
Summary
Gallery M33 is an innovative online communication platform for contemporary fine-arts direct sales and rentals.
Online, membership-based website that enables artists to communicate directly with customers through their personal art gallery as well as access self-service marketing, shipping, legal, accounting and communication services.
Structure
Main goals
• Facilitate negotiations between artists and customers • Offer self-service business solutions to artists
• Facilitate access and ease business agreements for customers in the most efficient manner.
Innovative management
• Decentralized management:
– Book keeping
– Technical support
– Customer service
– Legal and accounting services
– Partnerships have been negotiated with the following companies to facilitate shipping, handling, insurances and legal coverage of the artworks and artists: AXA Art, ShipArt, Fedex).
– 30 days payment guaranteed on escrow
• Crowdsourcing management total integration by Y3:
– Management
– Fundraising
– Marketing
• Gallery M33 is a service organization that will remain flexible due to a structure that permits resilience and better adaptation capacity. Long-term value is built through its membership and visitor databases as well as online community building.
• Outsourcing permits lower fixed labor costs as well as rapid reorganization skills in the event of new partnerships and alliances all adding to the competitive aspects of the organization.
Services
Art rental and sales
– Contemporary sculptures, paintings, installations, photography and mix-media art.
Services
• Artist self-service (DIY) center
– personal art gallery, self-service marketing, shipping, legal, accounting and communication services. Key competitive factors
– Membership-based
– Fixed income
– Easy financial monitoring
– Low fixed costs
– Community building
– Referral systems
– Offering of services currently unavailable in the market
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