ENVIRONMENT THREAT AND OPPORTUNITY PROFILE (ETOP) A VIEW FROM:-Anish
CONTENT :
CONTENT Definition of environment Overview of environment scanning Techniques of environment scanning
DEFINITION :
DEFINITION Environment means the surroundings, external objects, influences or circumstances under which someone or some thing exits.
ENVIRONMENTAL SCANNING :
ENVIRONMENTAL SCANNING Environmental scanning is a process of gathering, analyzing, and dispensing information for tactical or strategic purposes.
TECHNIQUES OF ENVIRONMENT SCANNING :
TECHNIQUES OF ENVIRONMENT SCANNING SWOT ETOP
ETOP :
ETOP It is a process of dividing the environment into different sectors and then analyzing the impact of each sector on the organization.
ETOP FOR BICYCLE COMPANY :
ETOP FOR BICYCLE COMPANY
CONCLUSION :
CONCLUSION ETOP provides a clear picture to the strategists about which sectors & different factors in each sector, have a favorable impact on the organization.
Organisational Capability Analysis
•Internal Environment -strength & weakness in different functional areas
Organization capability
-Capacity & ability to use distinctive competencies to excel in a particular field
-Abilty to use its ‘S’& ‘W’to exploit ‘O’& face ‘T’in its external environment
Organization resources – Physical & Human cost, availability -strength / weakness
Organization behaviour Identity & character of an organizationleadership, Mgt. Philosophy, values, culture, Qly of work environment, Organization climate, organization politics etc.ResourceBehaviour Distinctive competence -Any advantage a company has over its competitor -it can do something which they cannot or can do better -opportunity for an organization to capitalize -low cost, Superior Quality, R&D skills
METHODS & TECHNIQUES USED FOR ORGANIZATIONAL APPRAISAL Comprehensive, long term
Financial Analysis -Ratio