St. Joseph Adult Day Care (JADC) is a hypothetical nonprofit family owned business founded by Caroline Sherman. Mrs. Sherman and husband Joseph will provide in-home care to these families allowing the immediate care provider a respite for the day or several hours to tend to personal business that otherwise could not be done because of the responsibilities and demands of providing care to their loved ones. Mrs. Sherman has been involved with the health care industry for over 10 years and holds a bachelor degree in health care administration; his husband Joseph, has been a volunteer in nursing homes over the period of her mother's stay in a residential home.
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ENVIRONMENTAL ANALYSIS OF AN ADULT DAY CARE
According to Bryson and Alston (1996), the best way to carry out this plan is to use the SWOT methods which translate to Strength, Weakness, Opportunities, and Threats. The provider must not only use this for the external environment but it is just as important to use this method for the internal environment of the organization or providers' office. The SWOT method should be included during business planning because it allow for added value to the plan but also add creditability for the organization when applying for financing.
SWOT analysis is widely used technique through which managers create a quick overview of a company's strategic situation. It is based on the assumption that an effective strategy derives from a sound "fit" between a firm's internal resources (strength and weaknesses) and external situation (opportunities and threats). A good fit maximizes a firm's strengths and opportunities and minimizes its weaknesses and threats (Pierce and Robinson, 2005, p.166).
SWOT ANALYSIS WORKSHEET
STRENGTHS:
St. Joseph Adult Day Care offers:
Nursing care, home aid services physical therapy and trusted and offers quality care to clientele.
WEAKNESSES:
Lack of marketing and sales and not going after the available market segment, the Facility is
References: Bryson, J.M., Alston, F.K. (1996). Creating and implementing your strategic plan. A workbook for public and nonprofit organizations. Jossey-Bass Publishers, San Francisco, CA Pierce, J., Robinson, R. (2004). Strategic Management: Formulation, Implementation and Control (9.ed.) Boston: McGraw Hill. Sharma, P., Chrisman, J.F., Chua, J.H. (1998), "Strategic Management of the Family Business: Past Research and Future Challenges," Family Business Review, 10 (1) 1-35