Environmental Analysis Of Sony Corporation

Sony Corporation is an electronic company manufacturing major products such as televisions, digital imaging, audio/video, semiconductors, electronic components, smart phones and medical related equipment. Additionally, Sony offers other products such as financial services and life insurance (Reuters). At one point, Sony was one of the leading electronic companies. Today, Forbes marked Sony as the 79th company on the “The World’s Most Valuable Brands” (“Forbes”, 2015) However, it has been challenging for Sony to stay on top of its game as there are many environmental factors that Sony managers must take into consideration.
A significant consideration is the Sony stakeholders. Sony’s stakeholders consist of employees, consumers, suppliers, distributors, and competitors. All of which affect Sony’s decisions and actions.
Some of Sony’s competitors include Apple, Samsung, Panasonic, Kowinklijke Philips N.V. and Sanyo (Hoovers) (Ryst, 2005). Currently, Samsung is dominating the high-end television market while Apple’s iphone series of devices have also hampered Sony’s new tablets and smart phones. There are some new initiatives that Sony management intends to implement in order to reverse decreasing fortunes that it is currently facing. Sony managers must be attentive to their competitors as they are
Sony’s customer demographic varies because of the different products and services that Sony offers. As an example, for the game consoles, Sony’s consumers may consist of kids to young adults as main consumers. Sony also offers life insurance, which may be more appealing to older consumers. Customer satisfaction and quality improvements are ongoing processes for Sony. They continue to apply user friendly techniques while maintain safety and quality products (Sony, 2003). This group of stakeholders impacts the Sony organization and must be analyzed on a continual basis by Sony