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Environmental Analysis of Target Corporation

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Environmental Analysis of Target Corporation
Environmental Analysis of Target Corporation

Darylisha Jones

STR/581

September 12, 2011

Tonicia Riley

Environment Analysis of Target Corporation

Target Corporation is one of the largest merchants in the world. Target is recorded to be the sixth largest retailer within the United States. Founded by, George Dayton in 1902 Minneapolis, Minnesota. Target stores have a variety of products which includes everything from clothing to automotive and electronics. It is a corporation that is on-top of their game and continues to grow day-out. It is a brand that is well known and continues to raise the bar each year effectively. This paper will detect the importance of internal and external within the corporation overall.

SWOT

The SWOT analysis is “a historically popular technique through which managers create a quick overview of a company’s strategic situation (Pearce and Robinson, 2011, p. 140).” The SWOT analysis supplies Target with a strategic planning method in order to gauge all the strengths and weaknesses of the company as well as what opportunities are available to the company, and any threats that may arise when operating the company. SWOT allows Target to detect key issues within the environment. This method is essential for Target, because it offers succeeding stepladders in the course of development for achievement of certain objectives.

Steps of Actions

Considering that Target is one of the largest retailer organization, there are steps that must be taken in order to continue their effective method of operating the organization. First Target will need to assess their market by analyzing their internal and external state of the business and how it affects the organization in general. Target will need to review and understand who are their customers, what strengths and weaknesses each competitor may have, and the issues, which are occurring within the world that may affect the business overall. The company will also have to


References: Pearce, J. A., II, Robinson, R. B. (2011). Strategic management: Formulation, implementation, and control (12th ed.). Boston, MA: McGraw-Hill/Irwin (2009). Environmental analysis of Target Corporation. Retrieved September 12, 2011 from: http://ivythesis.typepad.com/term_paper_topics/2009/09/environmental-analysis-of-target-corporation.html (2011). Target Corporation. Retrieved September 12, 2011 from: http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-030795
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