Environmental Analysis of Virgin Galactic
Environmental Analysis of Virgin Galactic
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Outline
Introduction……………………………………………………………………………………………………………………………….5
The marketing mix (7Ps)…………………………………………………………………………………………………………….5
PEST Analysis……………………………………………………………………………………………………………………………..7
SWOT Analysis…………………………………………………………………………………………………………………………..9
Porter`s 5 Forces……………………………………………………………………………………………………………………..10
References, Bibliography………………………………………………………………………………………………………….12
Introduction
Virgin Galactic is a member of Virgin Group which provides spaceflights to the paying public. The potential space tourism leader group has been established in March, 1999 in London by Richard Branson and begins regularly send civilians into space from 2011. Booking a seat on VSS Enterprise spacecraft costs approximately £140.000 which has been done already by 80.000 customers by now. In exchange – after an only 3 days training at the Mojave Spaceport (where the construction of the spacecrafts take place as well) - the passengers can get a 3.5 hours long sub-orbital space experience 21.000 m away from the earth, enjoy and discover the weightlessness.
The marketing mix (7Ps)
Product – A suborbital flight for paying customers.
Place – The passengers start their journey from Mojave Spaceport, California, USA – where they spend three training days before the day of the flight on Virgin Spaceship One.
Price
Product price: approximately £140.000 ($200.000) / person / flight. The price includes the flight, the training and the accommodation during the training days. Virgin Galactic do not offer any discounts at the moment.
The idea of price planning is set up of a “low cost” airline, which offer relatively cheap spaceflights comparing to other space travel offers.
Physical Evidence: The futuristic design of the spaceship interior and spacesuit what the passengers are wearing during the space travel. (Photos are on view at http://www.virgingalactic.com/)
[pic] [pic] [pic]
Outline
Introduction……………………………………………………………………………………………………………………………….5
The marketing mix (7Ps)…………………………………………………………………………………………………………….5
PEST Analysis……………………………………………………………………………………………………………………………..7
SWOT Analysis…………………………………………………………………………………………………………………………..9
Porter`s 5 Forces……………………………………………………………………………………………………………………..10
References, Bibliography………………………………………………………………………………………………………….12
Introduction
Virgin Galactic is a member of Virgin Group which provides spaceflights to the paying public. The potential space tourism leader group has been established in March, 1999 in London by Richard Branson and begins regularly send civilians into space from 2011. Booking a seat on VSS Enterprise spacecraft costs approximately £140.000 which has been done already by 80.000 customers by now. In exchange – after an only 3 days training at the Mojave Spaceport (where the construction of the spacecrafts take place as well) - the passengers can get a 3.5 hours long sub-orbital space experience 21.000 m away from the earth, enjoy and discover the weightlessness.
The marketing mix (7Ps)
Product – A suborbital flight for paying customers.
Place – The passengers start their journey from Mojave Spaceport, California, USA – where they spend three training days before the day of the flight on Virgin Spaceship One.
Price
Product price: approximately £140.000 ($200.000) / person / flight. The price includes the flight, the training and the accommodation during the training days. Virgin Galactic do not offer any discounts at the moment.
The idea of price planning is set up of a “low cost” airline, which offer relatively cheap spaceflights comparing to other space travel offers.
Physical Evidence: The futuristic design of the spaceship interior and spacesuit what the passengers are wearing during the space travel. (Photos are on view at http://www.virgingalactic.com/)
References: Grant, R.G. (2002) Flight – 100 years of Aviation, DK Adult Journal Articles: Amos, J (11th October 2010) –Virgin Galactic`s spaceship makes solo flight. BBC News Science & Environment http://www.bbc.co.uk/news/science-environment-11511604