Environmental And Social Factors Influencing The Generation M

Inappropriate commercials
Media and technology largely influence the new millennium generation, which is termed as generation M is characterized as one which. There has been a discussion since many decades about how evolution in genetics’ behavior has influenced sociability and behavior of individuals. However, a lot more debate is on the environmental and social factors influencing the generation M. The television and social media that features ads and commercials is considered as one of the domains of study for interpreting how such media is influencing the generation M’s characteristics. There are much similarities between the generation born during the period of 1985 to 2000 and that born after 2000, which is termed as generation M. However
But the generation M has purely born in a world that has gone through a lot of drastic changes in terms of how people lead their life, how they pursue their social and professional endeavors, and the modern environmental and technological factors that shape their perception. The generation M is considered as more vulnerable to attention deficit hyperactivity disorder because of their lack of focused attention, their overly dynamic social and professional attitude, their self-diluted endeavors, their carefree risking attitude, their overly materialistic nature, civic and political disengagement, and focusing on the more extrinsic aspect of things (Main, 2013). The commercials or advertisements that we see today in the new media generation are being designed to target this new generation M, and it influences them both in a negative and positive way. Studies have shown that the generation M features youth which has a comic approach towards doing things and are inspired by fictitious characters and ideas. Though such inspiration has been argued as the cause of innovation and development of new ideas, but has also created certain values which
The dynamics of beliefs and concepts are so interlinked with a mix of cultures that it is difficult generalize how this generation may perceive a certain thing or a certain commercial. The depiction of heroism in this commercial is though unrealistic but it is in a more generous mode. Another counter argument which is more appealing is the fact that commercials or media lacks the power to overcome rationality because audience knows the difference between entertainment and reality (Wharton, 2013). They know what is being projected as a source of entertainment and what is being projected as a persuasion. The commercials which are persuading involve a more social message rather than depicting high flying