Environmental Scanning Paper
Abstract
Environmental scanning is the first portion to an organization’s strategic management and is very important to the corporation. Environmental scanning is gathering information for the external and the internal of the company. A SWOTT is the best way to gather the information. A SWOTT is determining the strengths, the weaknesses, the opportunities, the threats, and the trends of the organization. Starbucks is a coffee shop that sets out to be different from the competitors. The company does not just focus on coffee but “bring a feeling of connection” to the people. Starbucks mission is “to inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time” (Starbucks, 2010, Para. 1 & 3). Starbucks is a multi-billion dollar corporation and is the go to place if someone is looking for a great cup of coffee. By using an environmental scan and determining the strategies the company uses to have competitive advantages will help explain why the company is so successful. Determining the values and what measurement guidelines Starbucks uses will promote how the corporation stands out for the rest of the competitors in the market.
Environmental Scan Paper Environmental scanning can be described as the process of collecting, examining, and assigning information for strategic purposes. “The environmental process entails both factual and subjective information on the business environments in which a company is operating” (Ask Kids, 2011, Para 1). The best way to perform environmental scanning is by creating a SWOTT analysis. A SWOTT analysis is how a corporation can outline the company’s strengths, weaknesses, opportunities, threats, and trends that are important to the organization. In this paper the internal and external environments of Starbucks will be described using an environmental scan. The competitive advantage and what strategies being used for Starbucks will be determined, but answering the following questions. How
Environmental scanning is the first portion to an organization’s strategic management and is very important to the corporation. Environmental scanning is gathering information for the external and the internal of the company. A SWOTT is the best way to gather the information. A SWOTT is determining the strengths, the weaknesses, the opportunities, the threats, and the trends of the organization. Starbucks is a coffee shop that sets out to be different from the competitors. The company does not just focus on coffee but “bring a feeling of connection” to the people. Starbucks mission is “to inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time” (Starbucks, 2010, Para. 1 & 3). Starbucks is a multi-billion dollar corporation and is the go to place if someone is looking for a great cup of coffee. By using an environmental scan and determining the strategies the company uses to have competitive advantages will help explain why the company is so successful. Determining the values and what measurement guidelines Starbucks uses will promote how the corporation stands out for the rest of the competitors in the market.
Environmental Scan Paper Environmental scanning can be described as the process of collecting, examining, and assigning information for strategic purposes. “The environmental process entails both factual and subjective information on the business environments in which a company is operating” (Ask Kids, 2011, Para 1). The best way to perform environmental scanning is by creating a SWOTT analysis. A SWOTT analysis is how a corporation can outline the company’s strengths, weaknesses, opportunities, threats, and trends that are important to the organization. In this paper the internal and external environments of Starbucks will be described using an environmental scan. The competitive advantage and what strategies being used for Starbucks will be determined, but answering the following questions. How