Epg Model
The EPG Model is a framework for a firm to better pinpoint it's strategic profile in terms of International Business Strategy. It contains three elements - Ethnocentrism, Polycentrism and Geocentrism.
The Importance of the EPG Model is mainly in the firm's awareness and understanding of its specific focus. Because a strategy based mainly on one of the three elements can mean significantly different costs or benefits to the firm, it is necessary for a firm to carefully analyze how their firm is oriented and make appropriate decisions moving forward. In performing an EPG analysis, a firm may discover that they are oriented in a direction that is not beneficial to the firm or misaligned with the firm's corporate culture and generic strategy. In this case, it would be important for a firm to re-align its focus in order to ensure that it is correctly representing the firm's focus.
There is no international firm today whose executives will say that ethnocentrism is absent in their organization.The word ethnocentrism derives from the Greek word "ethnos", meaning “nation” or “people,” and the English word center or centrism. A common phrase set for ethnocentrism is “tunnel vision.” In this context, ethnocentrism is the view that a particular ethnic group’s system of beliefs and values is morally superior to all others. Ethnocentrism is characterized by or based on the attitude that one’s own group is superior to others.The ethnocentric attitude is found in many companies that have many nationalities and culture groups working together. It is a natural tendency for people to act ethnocentrically because it is what they feel comfortable with.IT is based on past experiences and learned behaviors and norms.
The ethnocentric attitude is seen often when home nationals of various countries believe they are superior to, more trustworthy and more reliable than their foreign counterparts. Ethnocentric attitudes are often expressed in determining the managerial process at home and
The Importance of the EPG Model is mainly in the firm's awareness and understanding of its specific focus. Because a strategy based mainly on one of the three elements can mean significantly different costs or benefits to the firm, it is necessary for a firm to carefully analyze how their firm is oriented and make appropriate decisions moving forward. In performing an EPG analysis, a firm may discover that they are oriented in a direction that is not beneficial to the firm or misaligned with the firm's corporate culture and generic strategy. In this case, it would be important for a firm to re-align its focus in order to ensure that it is correctly representing the firm's focus.
There is no international firm today whose executives will say that ethnocentrism is absent in their organization.The word ethnocentrism derives from the Greek word "ethnos", meaning “nation” or “people,” and the English word center or centrism. A common phrase set for ethnocentrism is “tunnel vision.” In this context, ethnocentrism is the view that a particular ethnic group’s system of beliefs and values is morally superior to all others. Ethnocentrism is characterized by or based on the attitude that one’s own group is superior to others.The ethnocentric attitude is found in many companies that have many nationalities and culture groups working together. It is a natural tendency for people to act ethnocentrically because it is what they feel comfortable with.IT is based on past experiences and learned behaviors and norms.
The ethnocentric attitude is seen often when home nationals of various countries believe they are superior to, more trustworthy and more reliable than their foreign counterparts. Ethnocentric attitudes are often expressed in determining the managerial process at home and