Eprg Framework
Creative Summer
Creative Summer
Report
Module: International Marketing(PM305)
Lecturer: J Middleton and P Booth
Course: Business Management Travel and Tourism
4/19/2013
Report
Module: International Marketing(PM305)
Lecturer: J Middleton and P Booth
Course: Business Management Travel and Tourism
4/19/2013
Presented by
Pedro Da Silva Assuncao
Tokunbo Fashola
Elizabeth Ogunnaike
Presented by
Pedro Da Silva Assuncao
Tokunbo Fashola
Elizabeth Ogunnaike
CREATIVE SUMMER 1.0 Introduction
This report is to prepare an initial Marketing Plan for a client of my choice advising the organisation in planning to target a new international market by providing them with an initial marketing plan for the new project. 2.0 Executive Summary
Center Parcs is a European network of holiday villages incorporating a UK-based company, Center Parcs UK, which runs holiday villages in the United Kingdom and a sister enterprise, Center Parcs Europe, that operates in numerous locations in continental Europe.
In 1968, Piet Derksen purchased woodland near Reuver so staff and customers could relax in small tents. The park, De Lommerbergen, was successful; the tents were quickly replaced by bungalows.
There are now 26 resorts in the Netherlands, France, Belgium, Germany and the UK.
Accommodation in Center Parcs is in villas or bungalows. These are clustered in a park and surrounded by trees and bushes. See appendix 1 form details.
(http://en.wikipedia.org/wiki/Center_Parcs, 2013) 3.0 The Objective
Center Parcs is looking to expand the business beyond Europe and take it abroad where tourist attraction is considerably high to maximise the following; * To be the premier luxury holiday maker brand of choice * To be the number one destination for a luxury high end relaxation experience * Sales revenue and profit margins increase by 50% by the year 2020. * 50% return on investment within 3 years. * Float the company on international
Creative Summer
Report
Module: International Marketing(PM305)
Lecturer: J Middleton and P Booth
Course: Business Management Travel and Tourism
4/19/2013
Report
Module: International Marketing(PM305)
Lecturer: J Middleton and P Booth
Course: Business Management Travel and Tourism
4/19/2013
Presented by
Pedro Da Silva Assuncao
Tokunbo Fashola
Elizabeth Ogunnaike
Presented by
Pedro Da Silva Assuncao
Tokunbo Fashola
Elizabeth Ogunnaike
CREATIVE SUMMER 1.0 Introduction
This report is to prepare an initial Marketing Plan for a client of my choice advising the organisation in planning to target a new international market by providing them with an initial marketing plan for the new project. 2.0 Executive Summary
Center Parcs is a European network of holiday villages incorporating a UK-based company, Center Parcs UK, which runs holiday villages in the United Kingdom and a sister enterprise, Center Parcs Europe, that operates in numerous locations in continental Europe.
In 1968, Piet Derksen purchased woodland near Reuver so staff and customers could relax in small tents. The park, De Lommerbergen, was successful; the tents were quickly replaced by bungalows.
There are now 26 resorts in the Netherlands, France, Belgium, Germany and the UK.
Accommodation in Center Parcs is in villas or bungalows. These are clustered in a park and surrounded by trees and bushes. See appendix 1 form details.
(http://en.wikipedia.org/wiki/Center_Parcs, 2013) 3.0 The Objective
Center Parcs is looking to expand the business beyond Europe and take it abroad where tourist attraction is considerably high to maximise the following; * To be the premier luxury holiday maker brand of choice * To be the number one destination for a luxury high end relaxation experience * Sales revenue and profit margins increase by 50% by the year 2020. * 50% return on investment within 3 years. * Float the company on international
References: * Palmer, A. (2000) Principles of Marketing. New York: Oxford University Press Inc. * Dibb, S, Sinkin L, Pride W M and Farrell O C. (1991) Marketing. Butterworth Heinemann. * Porter, M et al. (2006) Business: The Ultimate Resources. 2nd edn. London: A & C Black Publishers. * (http://www.google.co.uk/search?q=competitive+advantage&, 2013) * Kotler, P, Armstrong G, Wong V Prof, Saunders J Prof * Cassell, J, Bird, T. Selling ( Pearson 2012) * Whitford, B, Bird R * Ryan, D, Jones, C. Understanding Digital Marketing (Kogan Page 2012) * Pierce, C