For The Single
Company
„ ELF”
I Draft
II General characteristics of the company
1 Owner information
2 Name and location (headquarters)
3 Form of organizational - legal
4 Area of Effect
5 Scope of activities
6 Basic goals of the activities
III Market analysis and marketing plan
1 Product Description
2 Buisness opereators in the industry - the main competitors
3 Sales market
4 Customers and their needs
5 Prices of goods offered
6 Marketing Plan
7 Distribution and its ways
8 Advertising and Promotion
IV Plan functioning of the company and organizational structure
1 Managers
2 Organizational Chart
V Financial – economic analysis
VI S.W.O.T. analysis
1 Strengths of the project
2 Weaknesses of the project
3 Opportunities for business
4 Threats to the enterprise
VII The development of business
VIII Summary
IX The implementation plan - a timetable for implementation of the project
I. Draft
This Business Plan has been developed to present a proposal for the planned activities in the form of a single company named "Elf." The Company will conduct its business in Cracow. Company headquarters will be located in Krakowska Street number 17. This project will be owned by Klaudia Surdel that is both the creator of the idea, as well as its executor.
At the beginning I had to decide in which sector I want to compete. What interested me the most was trading activity , because I want to deal with selling second – hand items.
I decided to open my own business, because I want to invest in myself and my abilities. The decision to self-employment was based on the current situation in the local labor market.
II. General characteristics of the company
1. Owner information:
First and last name: Klaudia Surdel
Adres zamieszkania: Krakowska Street 17, 39 – 320 Cracow, Poland
Company name: Second – hand store with items for children named „ELF”
Tel: 0893786567 e-mail: elf@wp.pl
2. Name